An Instagram Strategy For Those Who Have Nothing To Share

How To Use Instagram When You Don't Know What To SharePre-launch phase?  No products?  Just not sure what to share?  Don't worry you aren't alone.  It's hard coming up with great content to share, especially if you don't have anything physical to showcase.  Don't fret, there is a solution.  This Instagram strategy is a good one.

But before we get into the solution, I think it is important for me to tell you why you want to have an Instagram presence.  Like all social media networks, not every network is going to work for you. But if you have a younger audience, a local business or have something to show that is highly visual and drool-worthy, Instagram is a place you should invest some time and energy.  Instagram has just taken over as the most important network for teens and millennials.   It's been known where the teens go, the parents follow. So if your audience isn't on Instagram yet, they might be soon. Click Here To Read More...

Conversion Optimization - Part Three: How To Review The Results

How To Review A/B Split Test ResultsIn the previous post in this series, I showed you how to create an A/B split test on your website. Creating and implementing an A/B test is the hard part. The easy part is sitting back and letting the results collect so you have something to analyze and review. In this post, you'll learn a strategy for reviewing your A/B test results in a smart, comprehensive, and objective way. Click Here To Read More...

Conversion Optimization - Part Two: How To Create An A/B Split Test

A/B Split Testing For Conversion Rate OptimizationOnce you know what it is you want to improve on your website, it's time to build your test. In this post, I'll walk you through the process for creating a simple A/B split test you can use to isolate elements you want to improve. The simplest way to improve conversion rates is to focus on one item at a time -- tweaking, testing, fixing, and improving each part as you go along. Here's how to get started... Click Here To Read More...

12 Places To Source Shareable Content

Where To Source Content For Social MediaOne of the most time consuming aspects of Social Media Marketing is finding the right content to send. Or in other words, where to find shareable content.   As you know, your success and ability to get through to your customers, fans and audience relies of the messages you send.  Send the wrong message and you'll reach no one.  That's not what we're after.

While it is best to share content that drives your fans and followers back to your own website for lead generation, you also need engaging, fun, informative, and interesting content from other sources for a variety of reasons.  For one sharing content from other sources encourages reciprocity.  If you share from others, others will share from you.   It also touches on the relationship building aspect of social media.  Building relationships with your customers, clients, and fans is what it's all about.  When it comes to the ratio of your content vs content from others, you can follow the 80/20 rule. Click Here To Read More...

Conversion Optimization - Part One: How To Choose What To Optimize

Conversion Optimization 101The most rewarding part of web marketing is tweaking what's already working and getting it to work better and better and better… There really is no end to this on-going optimization process, which can be as exciting as it is frustrating. Technologies are always improving. Customers and markets are always shifting. And the website data you have at your fingertips is always shifting and expanding. Although you probably wish there was some perfect formula you could just implement and rely upon forever, the truth is these changes are exactly what make web marketing so exciting and such an innovative world. Click Here To Read More...

Why Online Conversations Matter To Your Business

Why Online Conversations Matter To Your BusinessDo you watch Mad Men?  I'm newly obsessed.  Beyond the gorgeous costumes and the throwback to what seems like much easier times, it's all about business and that's what I really love about it.

Don Draper, the creative mind behind Sterling Cooper said, "If you don't like what's being said, change the conversation."  It hit me hard in all the right places and of course it had me thinking about social media. Click Here To Read More...

5 Reasons You're Not Getting The Website Traffic You Need

5 Reasons You're Not Getting Website TrafficEverything in business always comes back to this simple formula -- you need more leads, more sales, and more lifetime customers. If you can spend all of your "business owner" time focusing on those 3 simple areas of your business, you will make more money and be more successful every single year. Simple, simple, simple. (Simple is good.) But in order to make ALL of this happen, you need more traffic. Lifetime customers come from buyers, buyers come from leads, and leads come from… TRAFFIC. Click Here To Read More...

Facebook's Declining Reach & Facebook Advertising

Facebook Declining Reach & AdvertisingThis is a hot topic in the social media world.  And rightfully so, this topic is extremely important.  In case you haven't heard, Facebook's organic reach is declining at a rapid rate.  If you have a Fan page, you have probably already seen this take hold.   Your posts used to reach 100 or 200 people, now your posts are reaching a mere 50.  It's frustrating, I feel ya!   I manage a ton of our clients' pages and I don't like what I am seeing either.

But the truth of the matter is that Facebook is a business and as a business they need money to survive.  And even more money to acquire startups for 2 billion a pop.  Chump change, right? :) So while we can bitch and complain all day long, that's not going to help you reach more people on Facebook. Click Here To Read More...

Small Business Web Marketing Plan - Part Five: Tracking Results

Tracking Results For Your Small Business Web Marketing PlanIn this final part of my 5-part series on building your complete small-business website marketing plan, we're going to focus on what really matters: RESULTS! In this case, tracking your results so you have a clear idea of what you did (or did not) get out of your marketing efforts. Truth be told, it's impossible to track everything -- even in the systematic world of online marketing. But you can track a lot and tracking is effortless if you use the right tools and use them correctly. This post will ensure you do your tracking right! Click Here To Read More...

How To Be A Better Business Blogger

How To Be A Better Business BloggerI talk to business owners all the time. It is my job after all. Many of the small business owners I talk to understand that they need to have a blog but just don't understand how to get started and what to write about. And it can be tricky. I know, I've been there before too.

Now, coming up with ideas to blog about and sitting down to write is my favorite part of the week. But I had to work at it. You know what they say…Practice makes perfect. Well, I don't know if I believe that completely. If you are practicing with the wrong strategy or wrong technique, you are just going to perpetuate that. Click Here To Read More...

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