How To Build Instagram Engagement

How To Build Instagram EngagementRead my blog posts from a year and a half ago and you'll see that I didn't include Instagram in my Big 5 social networks. It just wasn't there yet. Well, the moment we have all been waiting for is here. Instagram is officially a network you need to consider. In such a monumental moment, I'm declaring this post the post I change the Big 5 to the Big 6. Welcome aboard Insta! I'm in love with Instagram engagement! Click Here To Read More...

Should You Invest In Snapchat Marketing

Should You Invest In Snapchat MarketingIf you follow social media news you should know by now that Snapchat is making waves. At lot has changes since I first wrote about it.  First they didn't sell out for close to a billion. Then they got hacked. Now they are killing it again with the launch of Snapchat stories and Snapcash. The time is right for Snapchat marketing. Click Here To Read More...

Why You Need To Start Thinking About Influencer Marketing Now

Why You Need To Start Thinking About Influencer Marketing NowSocial media is and always will be about communicating in real-time with the ability to have conversations around any given topic. Social media marketing as we know it is changing and it's changing for the better. Click Here To Read More...

10 Better Ways To Get More Pinterest Traffic

10 Better Ways To Get More Pinterest TrafficLately I've been on a bit of a Pinterest binge. Literally every night I spend some time pinning recipes that I may or may not ever try. I'm a recipe searcher fanatic. I'm making a special New Year's Eve dinner and Pinterest has been my go-to for recipes and ideas on what to cook to ring in 2015. Click Here To Read More...

15 Digital Marketing & Social Media Trends That Will Shape 2015

15 Digital Marketing & Social media Trends That Will Shape 2015It's that time of year again. The time where we reflect on the time gone by and look to the future on what we can do better.

2014 was an amazing year for social media and small business. Many of the predictions I put out last year came true. We've seen a lot of great technology and strategies play out and social media is just as important as SEO. That's a win for me! Click Here To Read More...

7 More Ways To Increase Facebook Reach Without Paying For Advertising

7 More Ways To Increase Facebook Reach Without Paying For Advertising Ahh, Facebook. We love to hate on them don't we. It's no surprise by now that Facebook organic reach is on its way out. We feel it on our pages and I'm sure you feel it on your pages too. This topic is so hot that my last post on the subject has been my most popular post on the ConvertWithContent blog thus far. (By the way, thank you for that!) Click Here To Read More...

The Right Way To Measure Social Media ROI

The Right Way To Measure Social Media ROIOne thing I hear time and time again is that there is no ROI on social media or that it is hard to track the ROI of social media. It's true. Without the right tools in place, tracking the ROI of social media is very difficult. With social media, not everything can be tracked. Things like word of mouth and branding just can't be measured. Add in the fact that social media is a long term strategy and ROI becomes even further away to manage. It's not a fly by night, let's put a post up and expect the sales to start rolling in. Social media is all about building the relationship with your online customers and potential customers. Once you earn their trust, then you can expect to see increased sales. Yes, it's a tricky thing. Click Here To Read More...

How To Get Around Facebook’s Promotional Post Ban

How To Get Around Facebook's Promotional Post BanFacebook is once again changing it's algorithm. This shouldn't come as such a shock to you. Facebook is always changing things around to make the experience on Facebook as addictive and engaging as possible. Okay, that might be the optimistic way of looking at things. Others might argue that they change the algorithm to encourage fan page owners to pay to play. It's probably a mixture of both. And after all Facebook is a business and like all businesses they need to make money to stay alive. Click Here To Read More...

3 Critical Factors For SEO Success

3 Critical Factors For SEO SuccessI'm a big fan of boiling things down to brass tacks. SEO is such a complex and often confusing area of small business web marketing. Working with one of my private SEO clients recently, I decided to breakdown the SEO process into 3 key steps & processes so she would better understand the timelines and procedures me and my team were working on. So today I wanted to present that same breakdown here on the blog. Here are your 3 critical factors for SEO success... Click Here To Read More...

7 Things To Know About Infusionsoft

I personally use and recommend Infusionsoft. If you're a regular reader of this blog, you're well aware of all my Infusionsoft blog posts. Just to be clear and upfront, I don't work for Infusionsoft but I am a referral partner for them and I do earn commission anytime I refer someone their way. Infusionsoft is one of the very few web marketing software tools I heartily recommend because I honestly and sincerely believe it has the power & potential to transform a small business. But that doesn't mean it's all "peaches & cream." Here are 7 things you should know about Infusionsoft before you take the plunge... Click Here To Read More...

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