August 12, 2013

Why Blogging Is Still Killing It – Stats & Facts About Blogging

At ConvertWithContent we are huge supporters of blogging!  Here are 65 different facts and figures to prove why blogging is so important.  Jump on the blog wagon! Or let us do it for you.

Blog  puzzle

1.  Tumblr, WordPress, Blogger, TypePad, and many others. You have options when it comes to blogging.

2.  "Useful. Important. Critical." These are all terms used by approximately 80% of companies in reference to their blogs.(Source: Hubspot)

3.  Email marketers have shown blogging to be the most significant explanation for increased email traffic, given those who blog see two times as much email traffic as those who do not. (Source: HubSpot)

4.  Companies that post upwards of 20 times or more per month see five times as much traffic, as opposed to those who blog less than five times a month or less. (Source: Hubspot)

5. Small businesses that embrace blogging see 126% more growth in terms of leads than those that don't blog. (Source: ThinkCreative)

6. U.S. small businesses, totaling 22%, have planned to utilize YouTube within the next year, as a means to promote their business. (Source: BIA/Kelsey)

7. SEO is out. Blogging is in.

8. After reading custom content and learning more about a company, 60% of customers feel more positive (Source: Content Plus)

9. Images in articles tend to boost the number of views by 94%. (Source: Jeff Bullas)

10. According to chief marketing officers, totaling 78%, custom content will champion future marketing tactics. (Source: Hanley-Wood Business Media)

11. Blogging 16-20 times a month has earned businesses twice as much traffic—more than those businesses that blog 4 times a month or less. (Source: Hubspot)

12. Blogging less than 4 times a month is less beneficial than posting at least 20 times a month. The latter option affords bloggers 5 times more traffic than the former. (Source: Hubspot)

13. Blogs serve as lead generators.

14. For an influx of 3 times as many leads, businesses have blogged between 16 and 20 times per month. (Source: Hubspot)

15. Bloggers posting consistently throughout the month, meaning approximately 20 times, see around 4 times as many leads as those who blog sporadically. (Source: Hubspot)

16. Blogging 16 to 20 times in a 30-day period has earned B2B businesses nearly 3 times as many leads as those businesses who do not. (Source: Hubspot)

17. Those B2C businesses that utilize blogs 16 to 20 times per month receive upwards of 4 times as many leads as those B2C businesses that don't take advantage of the blogging platform. (Source: Hubspot)

18. Blogs that are updated regularly give the reader the idea that you are a healthy, thriving brand.

19. With an increase of more than 4.6 times as much traffic, businesses with more than 200 total blogs see more increases than those non-blogging companies. (Source: Hubspot)

20. Businesses with more than 200 total blogs under their belt see more than 3 times as many blogs as those with less than 20 total blogs. (Source: Hubspot)

21. Of all the bloggers in the word, there are approximately 31 million local to the U.S. (Source:

22. WordPress currently hosts 42 million total. (Source:

23. Page views via WordPress total upwards of 25 million. (Source:

24. WordPress sees approximately 400K in its number of daily blog comments. (Source:

25. With daily updates, companies, totaling 78%, have seen a higher tendency to obtain a customer as a direct result of their blogs.  (Source: WordPress)

26. Businesses currently operating a company blog total 60%. (Source:

27. Businesses that actively blog total more than 34%. (Source:

28. More than two-thirds of bloggers have not updated their blogs in over a year. (Source:

29. Information and advice located by online consumers local to the U.S. totals 81%. (Source: BlogHer)

30. The likelihood that a company has more inbound links (up to 97% more) depends heavily on whether or not they host a blog. (Source: Hubspot)

31. More than 90% of companies who blog several times during the day find that their consumer rates increase as a direct result of a customer's seeing their blog. (Source: HubSpot)

32. Bloggers between the ages of 21 and 35 dominate this demographic, totaling more than 53%. (Source: Sysomos)

33. 67% in lead generation is common to those B2B marketers who blog, as opposed to those that don't. (Source: InsideView)

34. Recommendations from a blog have spurned approximately 61% of online consumers local to the U.S. (Source: BlogHer)

35. Of those that embrace social media, blogs are used by upwards of 30% of B2B companies. (Source: InsideView)

36. Blogs are the most valuable type of content, according to more than a ⅓rd of today's marketers. (Source: Content Plus)

37. Writing anywhere from 21 - 54 posts can significantly boost traffic to your blog by 30%. (Source: TrafficGenerationCafe)

38. The likelihood of obtaining customers as a direct result of blogging increases, according to 57% of companies with first-hand experience. (Source: HubSpot)

39. Blogging increases inbound links by 97% for those companies that produce a blog. (Source: Hubspot)

40. With a whopping 434% more indexed pages as a result, blogs have vastly improved companies that embrace this social tactic. (Source: Hubspot)

41. An increase in blog traffic by 30% can be seen after writing anywhere from 21 to 54 blog posts. (Source: TrafficGenerationCafe)

42. Those smaller businesses who blog can experience upwards of 120% more lead growth than those small businesses that do not blog. (Source: ThinkCreative)

43. More than 345 million people consider themselves blog readers. (Source: The Future Buzz)

44. Blogs increase traffic to your site because of the increased amount of keywords present.

45. More than 60% of U.S. online consumers say they've made purchases as a direct result of reading a blogger's recommendation. (Source: Factbrowser)

46. The Internet users who read blog totals approximately 77%. (Source: The West Program)

47. PR professionals, totaling 74%, have said that effective conversation with active bloggers has seen an influx and is becoming common practice. (Source: Factbrowser)

48. Approximately a third of bloggers are moms and, conversely, 52% of active bloggers are parents with children under the age of 18 living in their households. (Source: Factbrowser)

49. Of those that publish their work online, 6.7MM of them publish to blogging websites, while those who use social networks total 12MM. (Source: NM Incite)

50. The U.S. sits at a projected rate of 128 million more blog readers, this year (2013) alone. (Source:MyMarketingDept.)

51. There are more than 80 known languages embodied in the blogosphere. (Source: The Future Buzz)

52. Blogging builds trust.

53. Blogs can speak for your brand.

54. Blogs can help you communicate your brand.

55. Blogs provide you with something to share socially.

56. Blogs were the first social networking site.

57. Blogs can assist you with effectively promoting a service or product.

58. Blogs can give you credibility.

59. Blogs build authority.

60. Blogs help frame expertise.

61. Blogs give others something to share about your brand.

62. An updated blog is a sign of a business that cares about their community.

63. Having a blog gives you access to other larger communities of bloggers.

64. Blogging builds community, not to mention a buzz for your brand.

65. Blogging is fun!!!

66. Yoast and Akismet are the most recommended plugins for newbie bloggers. (Source: FirstSiteGuide)


Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

Click Here to Leave a Comment Below

Stephanie Frasco - August 13, 2013 Reply

Does your company blog?

    Alana Crain - August 13, 2013 Reply

    I love all these facts and wish I could say the results apply to my company. I learned how important it was to a brand and company to actively blog, so I started one for my brand last Oct. I feel that our content is interesting and fun and it fits our branding. However, it has not helped increase my traffic and my daily page views are so low, I don’t even want to share the number. Not only that, but our website and branding is beautiful, the blogging just hasn’t translated into any sales. I continue to blog (m-f) but sometimes it feels hopeless because I know no one really reads it. 🙁 If you would like to take a look at our blog and give me your input/suggestions, we would love to hear feedback, positive or negative. We will not stop blogging but maybe there is something we aren’t doing right? I’d appreciate any help. Thank you!

    Alana Crain - August 13, 2013 Reply

My new website,i just built.Is a blog. I never have built one before. I post new articles every other day. I seem to be doing very well with it. Also i am doing a lot of social marketing. I get more traffic from social marketing than from Google,so far.

Alana Crain - August 13, 2013 Reply

I forgot to leave link for our blog (but there’s also a direct link from our website

Our blog is

Tim Winfred - August 14, 2013 Reply

I agree with all of this except #7. SEO and blog content make up the peanut butter and chocolate of a Reese’s = they were made for each other.

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James Simone - July 17, 2014 Reply

Stephanie – thanks for the insightful piece! I referenced you (with a link) in one of our posts this morning:

Best –


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