101 Content Marketing Stats To Fuel Your Strategy

Whether you are looking to jumpstart your content marketing strategy or enhance your current strategy these 101 stats will help you get your creative juices flowing. They certainly got me thinking.

Content Marketing Statistics

  1. 60% of marketers create at least 1 piece of new content each day. (Source)
  2. Content marketing leaders experience 7.8 times more site traffic. (Source)
  3. Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less. (Source)
  4. 47% of B2B buyers consume 3 to 5 pieces of content before engaging with a salesperson. (Source)
  5. The top 3 content marketing tactics are blogging, social media, and case studies. (Source)
  6. Coca Cola spends more on content creation than television advertising. (Source)
  7. On average, B2B marketers allocate 28% of their marketing budget to content marketing. (Source)
  8. 60% of B2C marketers are very to extremely committed to content marketing. (Source)
  9. 89% of B2B marketers are using content marketing. (Source)
  10. Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing. (Source)

Video Marketing Statistics

  1. 87% of online marketers use video content. (Source)
  2. Live internet video is projected to account for 13% of total video traffic. (Source)
  3. The most popular time for social video viewing is Wednesday between 7 and 11am. (Source)
  4. 81% of internet and mobile audiences watched more live video in 2016 than 2015. (Source)
  5. After watching a video, 64% of users are more likely to buy a product online. (Source)
  6. 83% of marketers said they’d like to create more social video content in 2017. (Source)
  7. 80% of consumers believe demonstration videos are helpful for making purchases. (Source)
  8. 94% of businesses see video as an effective marketing tool. (Source)
  9. Videos up to 2 minutes long tend to get the most engagement. (Source)
  10. 70% of consumers say they have shared a brand video on social media. (Source)

Blogging Statistics

  1. 53% of marketers say blogging is their top content marketing priority.  (Source)
  2. Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines. (Source)
  3. The average word count of top ranked Google content is between 1140 and 1285 words. (Source)
  4. In 2017, the average time spent writing a blog post was 3 hours and 20 minutes. (Source)
  5. 36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion. (Source)
  6. B2B companies that blog generate around 67% more sales than those who do not. (Source)
  7. 81% of US online consumers trust information and advice from blogs. (Source)
  8. WordPress alone is home to over 75 million different blogs. (Source)
  9. Companies that blog have 97% more inbound links. (Source)
  10. Most bloggers drive traffic to their blog using social media. (Source)

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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