2 Things That Will Change The Way You Interact On LinkedIn

How To Increase LinkedIn EngagementIf you follow this blog, you will know that I am in LOVE with LinkedIn.  LinkedIn and I have a love affair of the most beneficial kind.  Besides the one I have with my husband. 🙂 I talk to a lot of people and they tell me that they don't find LinkedIn to be valuable.  If you are one of these people, I have the solution for you.  If you do find LinkedIn to be incredibly valuable, I still have a few great tips for you to help you take your LinkedIn game to the next level.

TIP #1 - Connect With People With A Personalized Letter

I encourage you to connect with people on LinkedIn.  It's the only way to really get value out of the network.  Your outreach and updates will only be as good as the network you have.  Remember that.  But, I want you to change the way you are connecting with people.

How do I know you need to  change what you are doing? Well, because 90% of the connections I receive are using the "bad" way.  The "bad" way to connect is to use the default connection request text that LinkedIn gives you.  Erase that out of your mind.  Every time you want to connect, I want you to write 1-2 sentences that are personalized.  Tell the persons why you are connecting and tell them about what they can expect to get out of your connection.

By doing this you are adding context to the relationship.  Plus, you are introducing yourself and making a great impression.  Believe me, the 10% of the connections I receive with an introduction or a description as to why they are connecting with me get filed in my mind.  That's a good thing.

TIP #2 - Respond To Connections With A Personalized Letter

So that's one side of the connection game.  The other side is when other request to connect with you.  Most times people will connect with you and you'll never hear from them again.  You can change that immediately.

Here's what you should do.  Write a standard letter that you will send to each and every person that requests to connect with you.  This should explain your business, tell them a bit about who you are, and have a call to action.  YES, a call to action.

Here is an example of what I use. I fill in the blanks with a bit of context if I have time to look at their profile.  But in general my letter looks like this.
Sample Letter
Hi (insert name),
Thank you for the connection. (Insert personalized message if they sent you a personalized message)  I'd love to learn more about your business and see if there are any ways to work together in the future.

My company specializes in blogging and social media to increase traffic, leads and online visibility.  I also consult and do training sessions based on your specific needs and goals.

You can also learn more about our social blogging program here: http://www.convertwithcontent.com/blog-management

Looking forward to hearing from you.

Stephanie
http://www.twitter.com/stephaniefrasco

End Sample

You see, I have a call to action in the blog management form and I also give them my Twitter as it is important for me to continue to grow.

I promise you, if you do these two things you will see more meaningful relationships come from your LinkedIn connections.

Good luck!

Don't forget to connect with me on LinkedIn here.

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Traci Davis - February 28, 2014 Reply

Great idea as usual! I love the personal approach.

Dawn Mentzer - March 1, 2014 Reply

GREAT advice! I’ve been doing this for nearly two years and it has made a tremendous difference. It definitely generates good will and puts you in the radar. It has led to many coffee meetings and phone calls that have then led to new projects. 🙂

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Kristina - August 13, 2014 Reply

Thanks a lot for these tips (and the free social eBook which I think will help me). Our website is liveweatherblogs.com, a social networking community for meteorologists, met students, and weather experts (and fans) to congregate and share information, as well as a place for them to get eyeballs on their content. Our founder is Rob Guarino, a long range forecasting expert based out of Philadelphia. He has years of experience as a TV weather man and private industry forecaster. We love keeping forecasts free of charge… as it helps support the community and brands us as a long range website. You can find long range forecasts by city, state and industry. I am Digital Marketing Director and Web Developer for the site. We’re always looking for weather experts or business opportunities in the private weather consultation business.

I want to do more socially and start getting the most out of our network, and mine, so we can see what ideas are out there we haven’t stumbled upon yet. I like meeting new people and finding out what they’re interested in, but I know I’m not using my social network probably anywhere near the way I should be. I’m sure many people are in the same boat. I know social connections are assets and I need to build bigger ones.

    Stephanie Frasco - August 16, 2014 Reply

    What a great site you have. I wanted to be a weather girl as a kid. I even went to university with the idea that I would be a weather girl. I interned for the weather department at the news station too. Unfortunately I learned you had to be a meteorologist and not just a broadcaster. But I really appreciate the weather and all the meteorologists out there.

    There is a niche for everyone out there, its about connecting with the right people about the things they care about. You should start with LinkedIn and expand to Twitter and G+. You’ll find the right groups and people. 🙂

Kristina - August 17, 2014 Reply

Hi Stephanie,

It looks like you found your niche outside of weather! Some weathergirls are mets and some are not, but it’s certainly in your favor to be one!

I feel like I’ll be a full fledged met by the time I’m done working with this company. The bloggers do a great job explaining how the weather works so I”ve learned all about El Nino, southern jets, hurricanes lol.

I wanted to be a makeup artist when I first graduated high school, but that didn’t work out. I still want to be an interior designer later in life. I think people can have different careers throughout the course of their life and that will be my next one.

Thanks for the tips and for checking out the blog!

Best,
Kristina

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