Content marketing is the “IT” thing of internet marketing right now. While content marketing is not new by any means, recently it seems to be the buzz word of 2014. Luckily for us, it’s not a buzz. It’s the basis of our business. I mean come on, our name is ConvertWithContent.
And the truth of the matter is content has been and will always be the foundation of marketing. You need content in order to survive in business. You need content to explain your services and your products. You need content to stay in front of your customers. You need content to bring in new customers. You need to use content to market yourself and your business. You need a content marketing strategy. Bottom line.
According to some studies, content marketing is 62% less than traditional marketing but results in 3 times as many leads. That means if you are creating content at a rapid pace you are losing leads to your competitors who are.
So what types of content can you use to market yourself and your business?
1. Blogs (Need a blog? Talk to me)
2. White Papers
9. Email Newsletters
10. Email Sequences
11. Native Ads
12. Sponsored Stories
13. Social Ads
14. Case Studies
16. Quote Cards
18. Print Newsletters
19. Mini courses
20. Live seminars
21. Social media posts (Need social media? Talk to me)
23. How tos
You see, everything is content and all this content can be used to bring you leads, sales and returning customers.
What types of content do you use to market your business?