In honor of Father's Day, I'd like to dedicate this post to my dad. Like me, he is a salesman. And he's good at it too. Here are the 3 important things he taught me about life and how it relates to social media.
1. You Have To Hustle
Most of the times deals don't just fall into your lap. At least not at first. You have to constantly be out there making a name for yourself. The same is true with social media and your website. Traffic isn't just going to come, you have to work for it. Hustling online means having the right tools and strategies in place to make sure that as much qualified traffic comes your way. This means you need to have an SEO strategy, a current and updated blog and social media working for you. If you don't have these three things you aren't going to get the traffic you deserve.
2. If It Isn't Working Try Something Different
What worked last year doesn't necessarily work this year. If you are stuck in a rut, change things up. Find new content to share. Network on different social networks. Blog more often. Social media is constantly changing, your strategies should be changing too.
3. Be Consistent
This one really goes back to my softball days. My dad was my coach. I was a pitcher. He'd always say throw strikes. Yea dad, as if I want to throw balls. It used to bother me. Now it makes sense. In order to be good at something you have to be consistent. The more strikes I threw, the more games we won. In social media, the more consistent you are in your messaging, the more qualified people you'll reach.
Happy Father's Day Dad!
What has your dad taught you?