Whether you're a small, medium, or large business, you need to have a content marketing strategy. Sounds simple, right? Well, it is. Content is so crucial to your success in a digital world for many reasons. First and foremost, it builds your credibility, trust, and authority within your niche. Of course, your content has to be high quality and give value, but if done correctly, it shows that you're a real business, not a fly-by-night company who may take the person's money and run. It also shows that you know your product and your customers.
Furthermore, content sways consumers to buy. People often consult 10 pieces of content before making a purchase. Of course, not all of this content will come from you, but you want to influence the potential buyer, and thus, you want most of it to come straight from the source—you. Lastly, by creating your own content, you have something to share, and more importantly, something for others to share.
So, what type of content should you be creating? A variety is your best best. Infographics, video, images, white papers, Vines, Instagrams, Facebook posts, interviews, podcasts, vlogs, blogs, and articles are all great. In fact, the more content you're creating, the more data you'll be able to capture about what works best and what you should create more of.
There is one thing however, that, no matter what, you should be creating. And that's articles.
3 Reasons You Need To Be Writing Articles
1. Highly Shareable
Articles are the single most shared type of content on social media. In order to increase sharability on your site, make sure you have social buttons on each blog post or article. The easier something is to do, the more people will do it.
2. Facebook Visibility
Just recently, Facebook changed the way links are seen in Facebook. They used to be smaller than images when shown on the News Feed. That's all changed, and links and photos are given the same real estate. According to a study, link visibility is up 39% since Facebook has increased the size of preview images.
Keyword data may be encrypted, but that doesn't mean your content isn't searchable anymore. The key here is to continue to write high quality content. The more you write, the more you'll be found. It's as simple as that.
Convinced to start writing? You should be. Or if you can't write articles yourself, hire us. 🙂
Why do you think written content is so powerful?