If you can harness the power of Twitter for your business you will be in good shape. Twitter plays a huge role in growing your business, engaging with your customers and putting out fires. Customer service and Twitter are best friends. While I'm 100% in support of using Twitter for your business, I've been in this business long enough to have heard of all the excuses as to why you aren't engaging on Twitter.
Yes, I understand there is a ton of noise on the network and that it can be hard to get your message across. I get it. I really do. There are ways around that and it begins with investing the time to build relationships on the network and share at optimal times. Plus, with Twitter as a search engine, it's important to have your content shared there to help you get found.
It can be totally time consuming. I understand that too. If you are finding that time management is hard and an obstacle for you when it comes to social media, then you should read this article on how I manage my time. And my 4 social media time management tips.
And while we're on the topic, you should read Jason's post too.
Clearly we like this topic a lot. We've dedicated a category on our blog to it. As small business owners ourselves, we understand how important your time is. If what you are doing isn't bringing you money or growing your business in some way it's not important. We feel ya!
And lastly, yes Twitter can be hard to measure. I get that too. Luckily these three issues can be solved with some Twitter tools to make your life easier.
3 Reasons Why You Don't Want To Use Twitter
1. It's hard to cut through the noise
2. It's too time consuming
3. It's too hard to measure
3 Twitter Tools
TwitterCounter is a site that measures your growth, mentions, retweets and other metrics in beautiful graph formats. I love the graphs for reports but also to give myself a nice overview of how I'm doing on Twitter.
Problem solved: #3
This tool is like Google Alerts but for Twitter and can really help solve your issue of it being time consuming. Instead of searching manually to see who is talking about you and your keywords.
Problem solved: #2 & #3
TweetReach analyzes the reach of your and your competitors tweets. It's detailed and you can gather a ton of information about which tweets are working best, which keywords are hot and what you should do more of.
Problem solved: #1
All right, no more complaining. Get to work on your Twitter profile. If you need help, we can manage that for you. 🙂 Reach out.