4 Ways To Extend The Life Of A Facebook Update

Spock Impersonator 2Social Media marketers are always juggling a bunch of things. We're always thinking about impacting and engaging our fans. That's our job after all. Of the many things we consider on a daily basis, on the top of our list is what to post and when to post.

We know that the lifespan of a social media update is short. Most engagement and impressions happen within the first few hours of posting. This could change with Facebook's new algorithm update, but it shouldn't change it dramatically.

Wisemetrics analyzed Facebook update data and confirmed that the life of a post is quite short. Here's what they found:

  • 75% of engagement occurs within the first 5 hours.
  • 75% of impressions are reached with only 2 hours 30 minutes.
  • 75% of your audience sees your message in less than 2 hours.
  • It takes 30 minutes for a post to get 50% of its Global Reach.

Pretty depressing, huh? It doesn't have to be. Here are ways to increase the life of your posts.

How To Increase The Life Of Your Facebook Updates

1. Promoted Post

This is going to cost you some money, however, it's a sliding scale and worth it. The more fans you have, the more you're going to pay. But the more you pay, the more fans you'll reach. A promoted post lasts, on average, for about 3 days, which means you can take that post that might only last a few hours and extend it over the period of a few days.

2. Re-Share

By re-sharing a post you've already posted, you're giving that second chance to shine. In order to be effective here, be sure to change the text when you click share.

3. Repost

I find nothing wrong with posting something multiple times. If you're sharing an article, you might want to break it down into a few different shareable posts. Take a look at my previous article for some tips on doing that.

4. Timing

Timing is everything. Analyze your Facebook Insights and see when your fans are on Facebook. You can also take a look at this infographic for more data on the best times to post.

Best Time to Tweet or Post to Facebook for Click-Throughs

by Raka.
Explore more infographics like this one on the web's largest information design community - Visually.

 

*Bonus* – Increase Engagement
By increasing the engagement, you'll increase the length the post is shown and the amount of people the post is shown to. For more details on increasing engagement on FB see here.

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

Click Here to Leave a Comment Below

Stephanie Frasco - August 28, 2013 Reply

How do you increase the likeliness that your posts will be seen?

Benjamin - September 9, 2013 Reply

Hi Stephanie,
Thanks for referring to our blog.
As you mention, one can promote a post to improve a post’s life.
And to better understand the relationship between organic and promoted posts, we ran a study. This is the subject of our latest “data-science” blog post: http://bit.ly/1eawM8F
Let us know if you find it interesting.
Thanks!

Bhanu Chander - March 5, 2014 Reply

Hi Stephanie,
That’s a great info. Well, I need to take this seriously. I have been neglecting my presence in FB; but from now I will start marketing through FB also. Thanks for writing this post. By the way that Infographic looks cool 🙂

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