At ConvertWithContent we think blogging is the new SEO. Don't believe us? Check out this article that our CEO, Jason Clegg wrote.
We support blogging so much that we think if there is one thing you should be doing online it is blogging.
Blogging has changed the scope of our business and we know it can change the scope of your business as well.
Why Is Blogging Important
Increases Social Traffic
Blogging gives you something to share and others something to share. When people are sharing, others are clicking. Those clicks are going to your content.
Increase Natural Search Traffic
When you blog regularly, you have something for the search engines to pick up on. The more you blog, the more keywords you have in your content, and the more search traffic you will get.
With a proper lead magnet in place, your blogging traffic can turn into leads. There are a ton of studies that prove this. Some of those stats include, B2B Companies that blog generate 67% more leads per month. Furthermore, businesses that blog at least 20 times per month generate 4X more leads than those that only blog a few times per month.
4 Ways To Grow Your Blog Audience
1. Consistency Is Key
The more often you blog, the more traffic you are going to get. It's as simple as that. Businesses that blog 20 times per month generate 5x more traffic than those who only blog a few times a month. Each time you blog, you will hopefully reach your subscribers and fans, but also new eyeballs who will in turn become regular readers.
2. Promote It
Your blog will go as far as the promotion you put behind it. In a social world, not promoting your own blog is like cooking dinner and not eating it. While it is not completely wasted - you will get some traffic to it through natural and organic search- it won't get the extra oomph that you deserve. Where should you promote it? Start with your social channels and move onto different sites that have value or share your audience. Need more info? Check out my blog posts about blog promotion.
3. Link To Others
Not only does this build relationships within the blogging community, it will also get your blog in front of other readers. Oftentimes when you link to someone, that person will promote your blog. Another benefit is that they come back to your blog, and link to you. Remember the blogging world is a community, and relationships are key. Did I mention there are also some search benefits to this strategy?
4. Comment On Other Blogs
Like I said before, blogging is a community. When you comment on other blogs you are opening yourself up as an expert (given you are providing value) and one with bright ideas. As your link is usually present on your blog commenting profile, it gives that particular blog's readers the option to check out more from you. If you add value and relevancy to the blog you are commenting on there is a good chance relevant and interested readers will come to you as well.
Looking for some more blogging tips? Check out this Do & Don't guide.
How do you build your readership?