5 Social Media Mistakes You Are Making

5 Social Media Mistakes You Are MakingThere are a ton of things you are probably right, and there are some things you are doing wrong. That's ok. We're all guilty of committing social media crimes. I'm not trying to attack you, I'm just trying to help.

So what are the most common mistakes that I see pop up on my social media feeds? Here are my top 5.

5 Social Media Mistakes You Might Be Making

1. Misusing Hashtags
This is a big one. When it comes to hashtags keep them short and make them all letters. Special characters like & don't work. It will cut off your hashtag so what was meant to be something like #Hashtag&Fun will only be #Hashtag. Got it? However you can hashtag emoticons on Instagram. Confusing, yes, I know. But you'll get it.

While we're on the topic, let's also discuss really super long hashtags. Don't do it. It's silly from a business standpoint. Make sure your hashtags are relevant. Also, let's not go overboard on the hashtagging. 3 is the max you want to use on Twitter. 1 on Facebook but really only use it for branding and on Instagram, go stir crazy. Use as many hashtags as you'd like because Instagram's search relies on hashtags.

Are you noticing the Instagram hashtag trend here?

2. Posting Too Little
Social media ghost syndrome is a real thing. And it's not a good thing. Making the choice to be a social business is necessary, but that doesn't mean posting once and leaving for a few months, then coming back when you feel like it. That strategy (or lack of strategy) will hurt you. You need to post and post often. The key is to be seen. If you don't post, you won't get seen. You won't pop up on the news feeds and you won't be memorable.

So how much should you post? It varies by industry. Each network should have it's own posting strategy, but at least daily if you want to stay relevant and top of mind. Plus you'll reach more people. With any social media network and content strategy, you need to do what works for you and your audience. Test, test, test and find the right formula that

3. Advertising To The Wrong People
The more niche you can be, the better off you will be when it comes to social advertising. You see, the thing that's great about social media is that we all share a lot, like a lot of people and page, follow companies, and say things PUBLICLY. By doing so we are letting advertisers know who we are, what we like and what behaviors we have. Say what you will from a personal standpoint, but from a business standpoint, this is pure gold. We can be so super targeted when it comes to advertising to reach the right people. The problem is that we are advertising to the wrong people. You want to grow a tribe. You want people who will buy your products. Think about who they are when you advertise. My advice is to get as targeted as possible. Reach less total people through adverting and you'll reach more of the RIGHT people.

Facebook and Twitter both have great social media advertising options for small businesses. Use the custom audiences and advertise to your existing list. You'll be much more successful that way.

4. Only Monitoring Your Handle
Social listening is crucial to your customer service. People may be talking about you (good or bad) but not using your handle. If this is the case you won't receive a notification, but by not responding you are missing the boat. At the very least you should be monitoring keywords that are relevant to your business and your business name. If you are a blogger or have an active website you should also be listening or searching for those sharing links from your site. Social listening - it's important. Do it.

5. Expecting People To Engage With You
If you want people to engage with you, you have to show them that you are listening and active. No one wants to engage with a company that doesn't respond to them. So if your customers try to reach you online but you don't respond, you can bet your sweet little tushy that they aren't going to engage again. Jump into conversations, create conversations, show the world you are active and ready to engage and you'll get people engaging with you. I promise.

One last tip, engage strategically. Engage with those who might buy from you. Don't worry about being popular, worry about generating pre-qualified leads.

What other mistakes would you add to this list?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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John - May 20, 2015 Reply

Hi Stephanie. Posting too little is a massive crime we commit too- it’s hard to keep the momentum going though if you are hardly seeing any results!

Writology - August 19, 2015 Reply

Thanks for the article. The point of misusing hashtags was new to me. I will take the info into consideration. If to speak about other social media mistakes, I would outline over-advertising as one of the most annoying point for social media users. Constant spamming and begging to buy the product puts off rather than inspires to buy. Alternatively, it is worth to create the image of a successful brand, share your experience, offer help. People wish to be successful themselves, so they follow successful people, trust them and eventually come back to buy their product. What bothers you from becoming the embodiment of success?

David - March 12, 2016 Reply

Completely agree with the mistakes you have mentioned above.

These are the most common social media mistakes which people make. Social medias are the 2nd best places in drive potential customers and readers after search engines.

Along with these mistakes, not providing regular updates are also a common mistake as I think. I have seen so many brands on Facebook who never takes care of their audience and that’s why they don’t have engagement.

People always want entertainment or something which can keep themeselves busy and If any brand isn’t providing such type of content then there might be the higher chances that the audience will forget the name of their brand.

So to keep their name in their audience mind, they must have to provide such content which can help, entertain and keep their audience busy.

I am glad that you have mentioned these major social media mistakes. So Thanks for sharing it with us. 😀

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