Email remains one of the most powerful ways to increase your sales, especially if you are an online retailer. But just emailing without a plan isn't going to work for you. In fact, doing anything without a plan probably won't work. But especially when it comes to emails.
According to a new study, trust and relevance are the two key factors people consider when they receive emails from small businesses. What does that mean? In order for you to increase your sales via direct marketing and email campaigns your list has to already trust you.
Here's how to build trust.
1. Use An Initial Sequence
An initial sequence is something you send people right at the time they sign up for your list. This can be an educational article series, coupons and discounts or a video series introducing you and your company. The point is to make an initial relationship and connection with your new sign-up. This is going to help you secure your future open rates.
Learn more about initial sequences in Jason's post here.
Or you can sign up for our email list and see it in action. You can do that by joining as a member of ConvertWithContent.
2. Email Regularly
You aren't going to get a good open rate if you don't email regularly. People should start to expect what they are going to get from you and so they aren't in shock when they do receive it. This means setting up some sort of regular schedule.
3. Add Value
You want to educate and empower your email list. Don't just send stuff for the heck of it. Make sure you are adding value to their everyday life and you will see an improvement in open rates.
4. Segment Your List
If someone is not opening your email, get rid of them. They are bringing down your list and they won't be opening your emails anytime soon. An inactive email on your list is not going to help you increase your list. Another way to segment your list is to put people in different camps. If they are interested in one side of your business then send them emails about that topic. If they are interested in a different side of the business don't send them something they don't care about.
Learn more about segmenting your list here.
5. Personalize. Don't Broadcast
71% of respondents to a recent survey reported being more likely to make a purchase if an emails was tailored to their likes and preferences. That means you should be monitoring their behavior and using automated email tactics. We use Infusionsoft for our email marketing and you should too. 🙂 Watch the demo here to learn more about Infusionsoft.