In my conversations with small business owners around the world, one thing always comes up. How can I get more leads? Quite frankly, the answer is simple. But it's something that many businesses aren't doing.
In order to increase your leads you have to increase the amount of quality and targeted traffic you receive. And to do that you must be blogging and engaging on social media networks. ALWAYS.
In the words of Glenngarry Glen Ross, in order for a business to survive, you must "Always Be Closing" -- the classic "ABC" rule of sales. If you don't know what I mean by that, watch this clip. (Disclaimer - Alec Baldwin drops an F-bomb.)
While this aggressive sales style of cold calling still works in some industries, for an online business it's been replaced by Inbound Marketing. Cold calling has been replaced by providing value to your visitors in the form of videos, webinars, email campaigns and most importantly, blogs.
The bottom line is that you need great content on your website to attract new leads.
So, what is great content, you ask?
Great content is fresh and updated frequently.
Great content is engaging.
Great content answers your customers' questions.
Great content gives your customers a reason to choose your business instead of your competition.
A blog is the best way to provide the great content that search engines and social networks love.
Remember, to ALWAYS BE CLOSING you must ALWAYS BE BLOGGING!
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