Jason Clegg

Author Archives: Jason Clegg

Link Building Is Dead - Long Live The Content King!

Link Building Is Dead And Content Is KingLink building is dead. There, I said it. Now, I realize you probably knew that already -- or at least I hope you did. The fact is, if you're running a Small Business Website and you want to improve your overall SEO performance, "Link Building" as we know it simply does not work. But to be 100% clear, I'm NOT saying that *LINKS* are not an important and valuable part of the SEO ranking process -- they definitely are. But it's this Old School idea of "Link Building" I'm going after in this post. Let me explain...

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What Do You Really Know About Your Customers? (And How To Learn More)

How To Capture More Customer DataI've said it before, and I'll say it again -- the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to pull that off, you need DATA. You need to know a lot about each and every person on your list, and you need to be actively capturing data and storing that data in a CRM like Infusionsoft in order to make it all work. In this post, I want to focus specifically on the "data capture" part of this whole strategy...

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News Flash: Online Business Is Not Easy

Online Business Is Not EasyYesterday, I was speaking with a friend who recently started an "online business" after having some success selling products "offline." My friend was complaining about the struggles of running an e-commerce store, the difficulty of managing a website, and all of the woes that come along with trying to achieve success on the web. I made some suggestions and offered some advice, but I came away from that conversation with an even greater understanding of what separates the successful from the unsuccessful in online business...

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Step-By-Step: How To Get Your Customers To Take Action

Step By Step Small Business Marketing PlanHere's the deal -- your customers are lazy and your prospects are even lazier. The purpose of your marketing is to inspire and motivate action. But where a lot of small businesses fail is in how they approach this task in their marketing. Instead of helping prospects and customers go step-by-step through your buying process, you're likely falling into the trap of confusing and overwhelming your customers. At the end of the day, the key to successful marketing of any kind is simplicity & focus. Here's how to make that happen...

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5 Ways To Get More Customers To Your Website Today

5 Ways To Get More Website Traffic TodayToday I want to motivate you to take action. I want to inspire you to do at least one thing to help grow your web marketing presence today and tomorrow. So I came up with a list of 5 very easy things you can do right now to get your marketing moving. Ideally, you should be doing all 5 things today, but I realize for some people that's just not realistic. My hope is that by completing at least one item on this list you will be inspired to keep moving forward and do even more...

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The ABC's Of Text Message Marketing

The ABCs Of Text Message SMS MarketingAlthough SMS Marketing is still very up-and-coming, it's already one of my favorite new modes of modern media marketing. This is brand new territory (at least for now) so there's a lot of potential for those of us who act fast and get on board quick. In this post, I wanted to share my very own "ABC's" of SMS Text Message Marketing for you. Of course, as Alec Baldwin's character so eloquently puts it in the great movie Glengarry Glen Ross, ABC still stands for "Always Be Closing." Your text message marketing should "Always Be Closing" just as much as any other marketing channel you're using. But here are my specific ABCs for SMS marketing strategy...

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10 Small Business Web Marketing Tools I Couldn't Live Without

10 Essential Small Business Web Marketing ToolsWe use loads of different tools and marketing apps to promote our own business and to help our clients. The truth is, only a handful of tools really matter and really make a noticeable difference to the bottom-line. Honestly, this post started out as just a list of 3 or maybe 5 tools, but I suddenly realized there are far more tools that I truly cannot live without. Here they are in all their Web Marketing glory...

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How To Be A Social Business Even If You Hate Social Media

How To Be Social Business If You Hate Social Media MarketingHere's the deal: I hate social media. Ok, let me clarify that just a bit. The truth is, I actually love social media. I love what it can do for small business, and I love what it can do for individuals who know how to use it. What I hate about social media is how it's twisted and degraded our ideas about what it means to "be social." That's just a personal point-of-view, so don't hate me for it. 🙂 What I really want to discuss in this post is how, despite my own personal hatred for social media, I've managed to leverage it to help grow our business and how you can do the same...

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