Jason Clegg

Author Archives: Jason Clegg

How To Breathe New Life Into Your Email Marketing

How To Breathe New Life Into Your Email MarketingEmail Marketing is my favorite marketing channel for growing a business quickly and effortlessly. Unfortunately, far too many small business owners let their Email Marketing slip by the wayside while they get lost in a sea of "to do lists" and other low priority tasks. If that's the case for you, here are some quick tips for breathing new life back into your Email Marketing today...

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What Google Wants From Your Small Business Website

What Google Wants From Your WebsiteBefore I launch into this post, I want to be very clear -- I don't work for Google, I've never worked for Google, and I have zero "insider information" to help you beat the system, so-to-speak. What I do have to offer is my insight on where Google is headed and how their own "business objectives" can help you create a stronger, longer-lasting Web Marketing presence for your own business. The reality is, if you want to have a strong presence on Google, you should follow where Google is headed rather than trying to outsmart them at their own game. Let me explain...

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Infusionsoft For Beginners - 101 Guide To Getting Started

Infusionsoft For Beginners 101 Guide To CRMInfusionsoft is not exactly child's play. Getting your app "completely" setup will never really happen -- at least not if you're constantly learning new tricks, new tweaks, and new marketing strategies to grow your business. But there are some essential steps you can take to get your Infusionsoft CRM up-and-running right out of the gate. Here are 5 essential steps for "Infusionsoft Beginners" to get started...

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The SEO Over Optimization Trap (And How To Avoid It)

How To Avoid SEO Over OptimizationSeveral years back, Google put a stop to what I call "The Old SEO." This included any form of SEO that did not actually provide VALUE to your website and to the Internet at large. Above all else, Google only cares about one thing -- a fantastic Google Search experience for its users. When "Old School SEO" methods started degrading the search experience, Google put the smack down. So what do you do if you're already caught in the Over Optimization trap? And how can you ensure you avoid the trap in the future? Here are my recommendations...

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10 Common Web Marketing Questions Answered

10 Common Web Marketing Questions AnsweredWhen you're just starting to promote your business online, it's easy to get overwhelmed. There are literally hundreds of questions to answer and dozens of important decisions to make. Today I want to single out a quick-list of what I consider to be the 10 most important web marketing questions. Here are the top 10 questions with my straightforward, no BS answers...

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Authority - The Most Important Web Marketing Currency

How To Create Authority OnlineWhat is the single most important factor your small business website needs to succeed? What's the one thing you need above all else to ensure you're getting the best possible results with your web marketing? I'll give you a few hints -- it's not SEO, it's not Social Media, it's not powerful Lead Generation, and it's not some whiz-bang Paid Advertising strategy. Nope, the answer is not any one of these things alone. If there's one ingredient every business website needs to succeed today, it's AUTHORITY. Allow me to explain...

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10 Copywriting Tips For Stronger Landing Pages

10 Copywriting Tips For Stronger Landing PagesOh Landing Pages, Oh Landing Pages -- How I Love Those Landing Pages! Ok -- enough of my "singing in the shower" routine. 🙂 In all seriousness, I really do love Landing Pages. Why? I thought you'd never ask! Landing Pages are the "triple threat" of Web Marketing -- (1) they help you convert more visitors into leads & buyers, (2) they help you rank highly on search engines for target keyword phrases, and (3) they provide some very juicy content for attracting highly valuable inbound links to your website. So for all of these reasons, today I'm providing you with my top 10 tips for creating stronger Landing Pages on your website. Away we go...

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4 Reasons Your Website Isn't Growing Your Business

4 Reasons Your Website Isn't Growing Your BusinessThe goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I've put together a list of 4 of the most common reasons websites do NOT help grow a business. Let's dive right in...

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How Long Does It Take To Get SEO Results?

How Long Does It Take To Get SEO Results?Recently, one of our Traffic System members asked an important question: "How long does it take to get SEO results?" In other words, how long does it take from start-to-finish to take your website from the bottom of search engine rankings to the top of Google, Yahoo, and Bing? This is one of those classic questions that's always difficult to answer but still deserves attention. So today I wanted to offer my insight on the question. But the truth is, this question actually opens the door to a few others we need to answer as well. So let's dive right in...

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