Jason Clegg

Author Archives: Jason Clegg

What Burt's Bees Can Teach You About Content Marketing

Burt's Bees And Content Marketing

Burt's Bees image from http://www.burtsbees.co.uk

Last night, Stephanie and I watched an excellent documentary about Burt Shavitz -- the founder of Burt's Bees. If you haven't yet had a chance to watch it, I highly recommend you do so very soon. This is a "must see" for any entrepreneur or business person. Plus, it's entertaining to boot! There are also some big "Content Marketing" lessons in the documentary, so I wanted to share them with you here on the blog today...

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Top 10 Email Marketing Tips For Small Business

Top 10 Small Business Email Marketing TipsEmail marketing is a crtical element of your overall web marketing strategy. Once upon a time, simply sending email to your prospects and customers was effective. But today your target customer is savvier than ever. And to make matters worse, the email inbox is now considered "sacred territory" to be protected from marketers. So to help you navigate this part of your web marketing strategy, I've put together a list of my personal "top 10 email marketing tips for small business" right here in this blog post.

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3 Smart Marketing Strategies You'd Be Stupid To Miss

3 Smart Marketing Strategies You'd Be Stupid To MissAll insults aside, I wanted to write a post to motivate and inspire you to take bigger risks and dive into some of the hottest marketing trends. Now is the time to become an early adopter! If you're still sitting "on the fence" about high-tech marketing strategies, you risk missing out on some truly golden opportunities. I've included 3 hot marketing trends in this post that you should definitely start implementing right away.

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Why Passion Is Not The Same As Business

Why Passion Is Not The Same As BusinessRecently, a friend of mine told me she was ready to become an entrepreneur and start her very own business. She came to me asking for help and advice about getting started. Our conversation reminded me of something very important that I wanted to share with you here on the blog today -- don't confuse your passion for business. Let me explain...

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Are You Putting All Your Eggs In The SEO Basket?

SEO - Eggs In One BasketSEO is a fantastic web marketing strategy. Getting top rankings on Google, Yahoo, and Bing for those juicy target keyword phrases can mean floods of pre-qualified traffic to your website each day. Plus, top search engine rankings often bring along a lot of secondary bonuses -- authority, positioning, increased trust, etc etc. Needless to say, hitting page one of Google search can do a lot for your business. But even if your SEO strategy is working, it's critical that you don't make the classic mistake of ignoring all other web marketing channels and developing a kind of SEO tunnel vision.

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