Jason Clegg

Author Archives: Jason Clegg

How To Segment Your List - List Segmentation 101

List Segmentation 101If you expect to get good results with your Email Marketing, you need to be sure you're messaging is always hitting your prospects right between the eyes. Most small businesses start out with a "blast" approach to email marketing -- aka, sending out one message to all subscribers and calling it a day. While this is certainly better than nothing at all, it's certainly not going to deliver impressive results. The key to email marketing results is List Segmentation. This blog post offers an introduction to help you get started with List Segmentation 101.

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Why You Need An Initial Sequence In Your Content Marketing

Why You Need An Initial Sequence For Content MarketingThe key to good Content Marketing is content, obviously. But, surprisingly, this is where a lot of small businesses and marketers completely miss the boat when they get started with content marketing. They might make use of some good content marketing practices here-and-there -- blogging, social media, webinars, etc -- but they never really dive deep with a high-quality content marketing campaign. If that sounds like you, then I recommend setting up something called an "Initial Sequence" to remedy the situation. Let me explain...

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Web Marketing In A Nutshell

Web Marketing In A NutshellGetting started with web marketing can be overwhelming and even intimidating. With all of the technology and terminology, newbies can find themselves lost in a sea of confusion pretty quickly. So I've put together a very basic post here to walk you through the most essential concepts and to avoid getting sidetracked but the unimportant stuff...

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Blog Management 101 - Should You Hire A Blogging Service?

Should You Hire A Blog Management Service?Are you considering hiring a blogging service to write and publish your small business blog? This is an important but difficult decision because content is a sensitive part of your marketing strategy. Not everyone should hire a blogging service and not everyone should run their own blog. To help you determine which option is right for you, I've created a litmus test you can use to help you make a more informed decision...

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