Social media is time consuming. There is no doubt about it. To be good at social media you have to be on your A game and ready to respond at all times. Through the years I have learned some tricks of the trade that make my life a lot easier to manage online.
My first trick is being a good automated. Yes, say what you want, I automate a lot of content and updates. And if you do too, the more power to ya. Social media automation is fine, but you have to do it right. If you need a little advice, check out this article I wrote about the Dos and Don'ts of Social Media Automation.
When you automate your social media updates you have more time for the things that really matter, like engagement. Engagement is the backbone of social media.
Here are my 4 favorite social media tools.
While I don't always use the schedule feature on Hootsuite, I do use it daily to monitor keywords and my feed. I also oversee a lot of our client's blogs and this is my tool of choice for that as well. It's perfect for multiple users and is great for monitoring many different channels at one time. On one feed or page I usually have Facebook, Twitter, Google Plus, LinkedIn and Instagram open. When they add Pinterest to their platform I'm going to be a happy camper.
Buffer is my go-to tool for scheduling tweets. I love it for a few reasons but mostly because of the analytics. I'm a bit of an analytics freak. 🙂 Love them! Buffer is also great for adding content on the go with their mobile bookmark. Whenever I come across an article I want to share I can add it with a click of a button. I love that. One of the newest features is Buffer's recommended posts. If you are ever in a bind and need some posts to go out, this is a nice save.
3. Bundle Post
Bundle Post is great for scheduling a lot of content in a little time. Basically it scours the web for you to find articles based on the keywords you defined. From there it exports the titles with the link so you can post directly to your Hootsuite or other social media software.
4. Mobile Apps
I'm always on my phone so having the ability to check things quickly wherever I am is key. Google Plus is my favorite app on the social side. If you aren't on Google Plus yet, I recommend you get to it. It's about to blow up. 🙂
What are your favorite social media tools?