Social Selling & The Social Media Sales Funnel

Social Selling & The Social Media Sales FunnelSocial media is a beautiful thing for business. It opens up your doors to a wider audience than was ever possible before. Social is a pathway to success online. You literally have the world at your fingertips. And if you use social media strategically you can increase your sales.

I'm going to get into that. But first, let's talk about the two things that social media relies on. Content and engagement.

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5 Realistic Ways To Increase Overall Facebook Reach Today

5 Realistic Ways To Increase Overall Facebook ReachFirst things first.
Fan page reach does NOT equal overall Facebook reach. If it did, we'd all be screwed.

You have heard the news by now. Facebook organic reach for fan and business pages is down. For many it is practically down to nothing. On average only one percent of all your fans will even see your posts. That's pretty dismal. Even for a page with 1,000 fans, that's only 10 people. For a page with 10,000 fans, that's still only 100 people. Blah. Blah. Blah. Right?

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What Social Media, Blogger Outreach, PR & Influencer Marketing Has To Do With SEO

What Social Media, Blogger Outreach, PR & Influencer Marketing Has To Do With SEOWhat does social media, blogger outreach, PR & influencer marketing have to do with SEO? That's a loaded question for sure. And the answer is a lot. We used to think of these things as separate entities in your marketing strategy. But now, you have to start thinking of them all (and more) as an integrated approach to search engine marketing.

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7 Ways To Write Better Tweets That Increase Click-Throughs

7 Ways To Write Better Tweets That Increase Click-ThroughsShare, post and tweet all day, but if it isn't driving traffic back to your site, you are kind of missing the boat. Yes, Twitter and other social media networks are great for engagement and building relationships. But if those relationships don't turn into traffic, leads and sales, what's the point? We are in business after all and we need those dollar dollar bills to stay afloat.

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Get Better SEO Results By Doing This One Thing

Get Better SEO Results By Doing This One ThingSEO or Search Engine Optimization is one of those tricky subjects for many people to grasp. I knew that SEO results were important, but wasn't sure how to go about it. It was hard for me to understand. Until I started paying attention to one thing and one thing only. Content. Now, let me be clear, I'm not expert by any means. But I have learned a lot from Jason, who while he won't admit it, is quite the expert on the topic.

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