Category Archives for "Business Success"

Lifetime Customer Value 101

Lifetime Customer Value And RetentionHere's something you should never forget: Your customer is your greatest asset. That's right - it's not your employees, it's not your technology, it's not even your entrepreneurial genius (ok, maybe it's that too). The simple reality is your customers drive your business and the better customers you have, the better business you'll have today and tommorrow.

This brings us to two very important conclusions:

1. You need to do everything you can to nurture each customer.

2. You need to do everything you can to increase the value of each customer.

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The Most Important Part Of Your Business Is You

The Most Important Part Of Your Business Is YOUMarketing, Product Development, Sales, Customer Service, on and on and on. Being an entrepreneur and small business owner means wearing a lot of hats. It's one of the key factors that separates the successful business owner from the unsuccessful -- your ability to adapt, learn new things, and do lots of things. This is especially true during the early years of building your business and getting it off the ground.

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Jason Clegg And Stephanie Frasco To Speak At World Brand Congress

WBC_LogoWe're proud to announce that Jason Clegg, CEO of ConvertWithContent and Stephanie Frasco, VP of Social Media have been invited to speak at the World Brand Congress in India this October.

Jason and Stephanie will be speaking about content marketing, social media marketing and how to add value to your over all marketing. Needless to say we are very excited to take part in this special event.

The theme for this year's World Brand Congress is "SUSTAINABLE BRANDS". The World Brand Congress will be the single largest rendezvous of best brains behind some of the world’s most successful and sought after brands.

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