Category Archives for "Content Marketing"

Why Content Matters for SEO And Social Media Results

64500_257905884332353_359936281_nAt ConvertWithContent, we take content very, very seriously. I mean, our name is "ConvertWithContent" after all. And at the core of our business we're a content marketing company. In fact, content is at the core of everything you do online.

We're not a social media marketing company, however, we do offer this service, because at the heart of social media is content. Social Media Marketing is nothing without content. You need content to share in order to be successful in social media. The more content you have to share, and for others to share, the more traffic and leads you'll receive.

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Social Media Marketing Lessons You Can Learn From Justin Timberlake

JTTakingBackTNOnce upon a time I worked for a small company called Atlantic Records. 🙂 It was a very exciting time in my career, especially as a start struck girl from LA. I worked on some pretty amazing new media (now called social media) projects with major artists, like Diddy and James Blunt. And what I loved about my job was that I worked with some of the most innovative people in the biz. In the music industry, no idea was stupid and no far-fetched idea was "too out there." We had the talent and built the technology to create some pretty spectacular interactive ads, games and promotions.

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Content Curation - Overview

Content CuratorAnalytics are like a drug to me. I am addicted. Okay, I guess I can say that about LinkedIn too. 🙂 But in all honesty, not a day goes by where I'm not logging into our statistics to see where our traffic comes from.

More often than not, I'm seeing traffic coming from specific content related sites. It is partly an effort of our own blog promotion and partly a reaction to content curators out there who are sharing our content. This makes a blogger very happy!

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Rachel Zoe - A Lesson In Social Media Strategy

RachelZoeSocialMediaIf you lack a strategy or have a bad strategy, you are going to fail. It's as simple as that. If you want to be successful, one of the easiest ways to do it is to find someone you admire in your industry and learn from their strategy and apply it to your own.

Whether you like it or not, celebrities can teach you a lot about social media. The success of a celebrity relies on the relationship they have with their fans. In the social world, a celebrity could be forgotten if they don't have a social media presence. This idea applies to your brand as well.

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How Throwback Thursday Can Help Brand Your Business

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An Official Indiana University Journalism Graduate #tbt

Out of all the internet trends I come across, my favorite from a personal and brand perspective is Throwback Thursday, or #tbt as it is known. Throwback Thursday is not only very popular, it is also a lot of fun. Now, you might be thinking, "Isn't Throwback Thursday just a bunch of baby pictures?" The answer is no.

While baby pictures are cute and can get you a lot of likes, there is much more to Throwback Thursday than just photos from way back. If you participate in the trend correctly you can brand your business and earn a lot of respect and social credibility. It also gives you great content to share on a variety of different platforms. One Throwback Thursday picture can be stretched into a blog post, a tweet, an Instagram post, and a Facebook post. You can even create a Pinterest board of your Throwback pictures for your fans viewing pleasure.

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Where To Promote Your Blog Posts (Part 3)

blogpromotionI am a strong believer in blogging. Since I started blogging and promoting every day, we have seen an increased amount of leads and sales. While sitting down to blog is just half the battle, the promotion is what takes you to the next level. Blogging on its own is great to build your organic search ranking. Don't get me wrong, if you blog often and do nothing else, you will get traffic. But I'm a social media girl, which means, by nature, I'm impatient. It's all about the real-time activity and the instant promotion.

I've written about this topic twice before, which you can see here.
Where To Promote Your Blog Posts (Part 1)
Where To Promote Your Blog Posts (Part 2)

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How To Stretch Your Content For Social Media

stretchCreating content and particularly, blogging, are are two crucial activities for making your online presence something to pay attention to.  Beyond that, your content should be strong shareable content.  In order for your content to be shareable, it has to be good.

I understand that, as a business owner, or a marketer, time is limited.  Sometimes one blog post a month is all we can get to.  This is just the reason that I came up with a system for making your content stretch.  No matter if you blog on a daily basis or once a week, this trick will allow you to share the same content multiple times without getting stale.

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10 Easy Tools To Create Shareable Content

textongraphicIn this blog and around the Social Media crowd, you will come across the term "shareable content" often.  What makes shareable content so important to your social media marketing strategy is that it is a driving force for engagement.  The better your content is, the more engaged your audience will become. The more engaged your audience is, the more likely you are to see an increase in fans and hopefully from there, an increase in sales.

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10 Places To Promote Your Social Media Contest For Maximum Exposure

How To Promote Your Contest on Social MediaIn my last article, I talked about the Why, Where, When & How of hosting a social media contest for engagement. In today's post, I will go into where you should promote your contest for ultimate exposure.

The success of your contest relies on how many targeted individuals enter. While the contest market is heavily saturated, the response you will get is related to the prize you giveaway (the better the prize, the more entries) and how well you promote it. Just as I focus a lot of energy on blog promotion, contest promotion should be taken just as seriously.

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