Category Archives for "Content Marketing"

Social Media Engagement - 9 Tips To Increase Your Presence & Engagement On LinkedIn (Part 1)

Stephanie Frasco LinkedIn ProfileAre you on LinkedIn? Considering that you are reading this blog, the chances are pretty good that you are. You might have even found my blog through LinkedIn. I love LinkedIn, and I'm very active on it. If you aren't on LinkedIn, you are missing out on some serious opportunities from a personal and business standpoint.

In previous posts I've talked about engagement strategies for what I call the BIG 5 social media networks: Facebook, Twitter, Pinterest, Google Plus, and LinkedIn. These are the 5 most important social networks that you can use to engage your audience socially. I am not saying these are the only ones, but as they are the most populated, these are the ones you should consider right now.

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Social Media Engagement Strategy - Pinterest Marketing

APinterest Marketingre you sick of the engagement topic yet? You shouldn't be. It's the most important thing you can be doing right now to improve your online presence. In this series, I am focusing on what I call the BIG 5. Facebook, Twitter, Pinterest, LinkedIn & G+ make up the BIG 5.

On this blog I have talked a lot about Pinterest. I wrote a simple guide to using Pinterest when it first launched, and recently I posted an article about its newly launched analytics. Not only is it simple to use, but also visually, it is an absolute trendsetter. More and more sites are taking the Pinterest design layout and making it their own. There is something in those little boxes that just screams usability. When you think of Pinterest you might think it's a women-only network. Yes, the audience skews female, but it is really a great network for all things visual.

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Social Media Engagement Strategy - Facebook (Part 2)

Facebook Engagement News FeedIn the past few posts I have written about social media engagement.  Don't take this lightly, it's important.  It is about conversing with your customers and your fans.  It does requires work, but what relationship doesn't?

To continue my series on social media engagement practices I'll finish up my list on how you can increase engagement on Facebook.  For most brands, especially B2C brands, this is going to be a huge market for you. When it comes to Facebook it is all about newsfeed marketing.  In other words, getting your brand and your content on as many people's newsfeed as possible.

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Social Media Engagement Strategy - How To Increase Engagement on Facebook (Part 1)

Keep Calm and Engage on
How To Increase Engagement on Facebook

In my last post, I gave an overview of what engagement is and why it is important. To recap quickly, engagement, in very simple terms, is what your fans and followers do to interact and engage with the brand.

While engagement is a buzzword right now, it is a buzzword that is here to stay. The conversation in Social Media has changed from how many followers you have to how engaged those followers are. Let's call it a best practice.

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How To Promote Your Blog Posts (Part 2)

ReadMyBlogIn part one of this blog post I gave 5 examples of places you can promote your blog to get maximum exposure. We talked about the promotional benefits of Facebook, Twitter, Google Plus & Twitter and how each of these networks serve their own purpose with their own audiences.

As I mentioned before blogging is a great start, but unfortunately it isn't enough. The more you blog the better off you will be.  Along the same lines, the more you promote your blogs the eyeballs you are going to get.

Here is the continuation to my previous list. I hope to see your blogs spreading far and wide.

Never forget that you are your blog's best cheerleader!

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The Content Marketing Sales Funnel

The Content Marketing Sales FunnelMarketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping out your very own "Content Marketing Sales Funnel." In this post, I'll walk you through the essential steps for building an online sales funnel to help you convert more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And, while I'm at it, I'm going to show you more pictures of funnels than you'll probably ever see again. 🙂 Let's get started...

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