Category Archives for "Conversion Optimization"

4 Realistic Ways To Increase Your Leads Without Paying For Advertising

4 Ways To Increase Your Leads OnlineSmall businesses need 3 things to succeed online and off. More traffic, more leads and more sales. We've found that when you get more qualified traffic, you'll also see more leads. If you don't have a place to capture leads, well then, you are wasting a lot of traffic. So to say all you need to do is increase traffic would be misleading. What you need to do is make sure your website is ready to receive leads and increase your traffic with the right people. That right there is the path to take.

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Conversion Optimization - Part Five: How To Build An Optimization Plan

Conversion Rate Optimization PlanningPlanning is an important skill in any business. You need a business plan to guide your overall business activities to ensure what you're working on today, this week, this month, and this year are all helping you move closer towards your long-term business goals. And the same rule applies for Conversion Optimization planning. In the beginning stages, you may just see Conversion Optimization as a one-time project. But eventually, to master this world, you'll need a long-term plan setup to track your progress and keep you and your team focused. Just like a business plan will constantly evolve as your business goes through its natural ups and downs, a Conversion Optimization plan will be there to help guide you through the smooth and choppy seas.

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Conversion Optimization - Part Four: How To Decide What To Test Next

How To Determine What To A/B Split Test NextRunning successful A/B split testing is about much more than just setting up one simple test. To get the most out of Conversion Optimization, you need to test often and test repeatedly. Remember -- your goal is to optimize your conversion rate. That simple-sounding goal has lots of dimensions and lots of possibilities. There really is no end to the kinds of tests (and "retests") you can run to be successful. In this next post in our series, I'll show you how to build successful testing sequences so you don't get stuck after implementing and reviewing each of your A/B split tests.

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Conversion Optimization - Part Three: How To Review The Results

How To Review A/B Split Test ResultsIn the previous post in this series, I showed you how to create an A/B split test on your website. Creating and implementing an A/B test is the hard part. The easy part is sitting back and letting the results collect so you have something to analyze and review. In this post, you'll learn a strategy for reviewing your A/B test results in a smart, comprehensive, and objective way.

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Conversion Optimization - Part Two: How To Create An A/B Split Test

A/B Split Testing For Conversion Rate OptimizationOnce you know what it is you want to improve on your website, it's time to build your test. In this post, I'll walk you through the process for creating a simple A/B split test you can use to isolate elements you want to improve. The simplest way to improve conversion rates is to focus on one item at a time -- tweaking, testing, fixing, and improving each part as you go along. Here's how to get started...

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Conversion Optimization - Part One: How To Choose What To Optimize

Conversion Optimization 101The most rewarding part of web marketing is tweaking what's already working and getting it to work better and better and better… There really is no end to this on-going optimization process, which can be as exciting as it is frustrating. Technologies are always improving. Customers and markets are always shifting. And the website data you have at your fingertips is always shifting and expanding. Although you probably wish there was some perfect formula you could just implement and rely upon forever, the truth is these changes are exactly what make web marketing so exciting and such an innovative world.

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