Category Archives for "Small Business Marketing"

One Not So Good Way To Do Blogger Outreach

One Not So Good Way To Do Blogger OutreachThis is a story…Why is it that whenever I write or say that I want to bust out into the Fresh Prince Of Bel Air theme song? Let's start over, shall we?

What I am about to tell you is a true story. It happened to me a few days ago. It's a tale of a blogger and an outreacher. As someone who does outreach all the time, it got me thinking. In fact, I was on on the receiving side of things which allowed me to have a completely different outlook on the situation.

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What Do You Really Know About Your Customers? (And How To Learn More)

How To Capture More Customer DataI've said it before, and I'll say it again -- the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to pull that off, you need DATA. You need to know a lot about each and every person on your list, and you need to be actively capturing data and storing that data in a CRM like Infusionsoft in order to make it all work. In this post, I want to focus specifically on the "data capture" part of this whole strategy...

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A Basic Guide To Google Analytics (For Content & Social Media People)

Google Analytics For Social Media and Content MarketingGoogle Analytics is a beast. There is so much data and so many different things to look at. To be honest, when it comes to Google Analytics, I could get lost for hours and hours. But that's not the best use of my time and probably not yours either. From a social media standpoint there are a few things I like to look at deeply. This is the data that matters most to me as a means to measure what is working and what's not.

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Step-By-Step: How To Get Your Customers To Take Action

Step By Step Small Business Marketing PlanHere's the deal -- your customers are lazy and your prospects are even lazier. The purpose of your marketing is to inspire and motivate action. But where a lot of small businesses fail is in how they approach this task in their marketing. Instead of helping prospects and customers go step-by-step through your buying process, you're likely falling into the trap of confusing and overwhelming your customers. At the end of the day, the key to successful marketing of any kind is simplicity & focus. Here's how to make that happen...

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