Category Archives for "Small Business Marketing"

10 Small Business Web Marketing Tools I Couldn't Live Without

10 Essential Small Business Web Marketing ToolsWe use loads of different tools and marketing apps to promote our own business and to help our clients. The truth is, only a handful of tools really matter and really make a noticeable difference to the bottom-line. Honestly, this post started out as just a list of 3 or maybe 5 tools, but I suddenly realized there are far more tools that I truly cannot live without. Here they are in all their Web Marketing glory...

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What Google Wants From Your Small Business Website

What Google Wants From Your WebsiteBefore I launch into this post, I want to be very clear -- I don't work for Google, I've never worked for Google, and I have zero "insider information" to help you beat the system, so-to-speak. What I do have to offer is my insight on where Google is headed and how their own "business objectives" can help you create a stronger, longer-lasting Web Marketing presence for your own business. The reality is, if you want to have a strong presence on Google, you should follow where Google is headed rather than trying to outsmart them at their own game. Let me explain...

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Authority - The Most Important Web Marketing Currency

How To Create Authority OnlineWhat is the single most important factor your small business website needs to succeed? What's the one thing you need above all else to ensure you're getting the best possible results with your web marketing? I'll give you a few hints -- it's not SEO, it's not Social Media, it's not powerful Lead Generation, and it's not some whiz-bang Paid Advertising strategy. Nope, the answer is not any one of these things alone. If there's one ingredient every business website needs to succeed today, it's AUTHORITY. Allow me to explain...

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4 Reasons Your Website Isn't Growing Your Business

4 Reasons Your Website Isn't Growing Your BusinessThe goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I've put together a list of 4 of the most common reasons websites do NOT help grow a business. Let's dive right in...

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4 Ways To Use Social Media To Grow Your Email List

Screen Shot 2014-06-02 at 3.21.50 PMNever forget this. Your email list is one of the most important things you could ever grow. Email is intimate. Email is precious. For the most part, email is opened every day.

While Social Media is great for nurturing customers, engaging prospects and building relationships, it is also great for building leads. A lead in my book is anyone who comes to our website and gives us their email. As a business this is something you need to grow. The more leads you have the more sales you can make. The more emails you have, the more leads you have. Simple as that.

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