Category Archives for "Small Business Marketing"
We use loads of different tools and marketing apps to promote our own business and to help our clients. The truth is, only a handful of tools really matter and really make a noticeable difference to the bottom-line. Honestly, this post started out as just a list of 3 or maybe 5 tools, but I […]
Continue reading...Today I started thinking: What if someone asked me for a complete roadmap to build a complete small business marketing plan from scratch? What would it include? So I did what any sensible person in my position would do — I made a list…
Continue reading...Before I launch into this post, I want to be very clear — I don’t work for Google, I’ve never worked for Google, and I have zero “insider information” to help you beat the system, so-to-speak. What I do have to offer is my insight on where Google is headed and how their own “business […]
Continue reading...What is the single most important factor your small business website needs to succeed? What’s the one thing you need above all else to ensure you’re getting the best possible results with your web marketing? I’ll give you a few hints — it’s not SEO, it’s not Social Media, it’s not powerful Lead Generation, and […]
Continue reading...The goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I’ve put together a list of […]
Continue reading...My husband, Jason, he gets a bit annoyed with me. In fact, a lot of my friends do because I am always on my phone. Literally, always. My excuse is that I’m working. And the reality of the matter is, I am.
Continue reading...The other day Jason and I went to get a foot massage. We went to a place we have gone to many times. We called in, made an appointment and showed up on time as usual. The lady at the front desk ushered us to our seats and we sat down expecting 30 minutes of […]
Continue reading...The fastest way to grow any business is to tap your existing resources — specifically, your existing customer base. Here are 4 quick ways you can get your existing customer base to give you more money…
Continue reading...Social media marketing is a must for small business today. Like any other marketing channel, the trick is to find new and clever ways to make social marketing work for your small business. Here are 10 ideas to get your brain moving…
Continue reading...Never forget this. Your email list is one of the most important things you could ever grow. Email is intimate. Email is precious. For the most part, email is opened every day. While Social Media is great for nurturing customers, engaging prospects and building relationships, it is also great for building leads. A lead in […]
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