Category Archives for "Small Business Marketing"

How To Segment Your List - List Segmentation 101

List Segmentation 101If you expect to get good results with your Email Marketing, you need to be sure you're messaging is always hitting your prospects right between the eyes. Most small businesses start out with a "blast" approach to email marketing -- aka, sending out one message to all subscribers and calling it a day. While this is certainly better than nothing at all, it's certainly not going to deliver impressive results. The key to email marketing results is List Segmentation. This blog post offers an introduction to help you get started with List Segmentation 101.

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10 Ways To Talk To Your Audience More Authentically

In a recent article I talked about the how any company, sexy or not, can connect with and talk to their audience.  This quote seemed to touch a lot of readers.  It was shared more than anything I have ever said.  Thank you for that!  🙂

"What makes a company follow-worthy on social media is their ability to talk to their audience as if they are one of them."How to talk more authentically to your audience

What does this mean?

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