Category Archives for "Email Marketing"

How To Breathe New Life Into Your Email Marketing

How To Breathe New Life Into Your Email MarketingEmail Marketing is my favorite marketing channel for growing a business quickly and effortlessly. Unfortunately, far too many small business owners let their Email Marketing slip by the wayside while they get lost in a sea of "to do lists" and other low priority tasks. If that's the case for you, here are some quick tips for breathing new life back into your Email Marketing today...

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Top 10 Email Marketing Tips For Small Business

Top 10 Small Business Email Marketing TipsEmail marketing is a crtical element of your overall web marketing strategy. Once upon a time, simply sending email to your prospects and customers was effective. But today your target customer is savvier than ever. And to make matters worse, the email inbox is now considered "sacred territory" to be protected from marketers. So to help you navigate this part of your web marketing strategy, I've put together a list of my personal "top 10 email marketing tips for small business" right here in this blog post.

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5 Ways To Build Trust With Email

How To Increase Trust With EmailEmail remains one of the most powerful ways to increase your sales, especially if you are an online retailer. But just emailing without a plan isn't going to work for you. In fact, doing anything without a plan probably won't work. But especially when it comes to emails.

According to a new study, trust and relevance are the two key factors people consider when they receive emails from small businesses. What does that mean? In order for you to increase your sales via direct marketing and email campaigns your list has to already trust you.

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How To Segment Your List - List Segmentation 101

List Segmentation 101If you expect to get good results with your Email Marketing, you need to be sure you're messaging is always hitting your prospects right between the eyes. Most small businesses start out with a "blast" approach to email marketing -- aka, sending out one message to all subscribers and calling it a day. While this is certainly better than nothing at all, it's certainly not going to deliver impressive results. The key to email marketing results is List Segmentation. This blog post offers an introduction to help you get started with List Segmentation 101.

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Double Opt In vs Single Opt In - What's Best For Your Email Marketing?

Double Opt In Vs Single Opt InFew issues in web marketing generate such intense debate as the classic "Should you use double opt-in or single opt-in when acquiring new email subscribers?" Before revealing my personal position on this issue, I want to walk you through as many of the important considerations so YOU can make the best decision for your business and your email marketing setup. After all, what works for one business is not always the best approach for every other business. So let's find the best answer to this question for you...

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3 Email Marketing Tips to Get and Keep Your Subscribers' Attention

3 Email Marketing TipsThe Following guest post comes from contributor, Josh Michael, who specializes in Email Marketing strategy. When most people think of email, it's a chore that needs to be completed or a task that takes away from the real work. How many times have you heard this?:

Steve: "What are you working on this afternoon?"

Carly: "I gotta catch up on emails."

Although Carly may have a negative perspective of checking her emails... what is she doing every single day? She's reading her email! She's probably checking her email as you read this.

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17 Reasons You Need InfusionSoft For Your Small Business

17 Reasons You Need InfusionSoftThis is a post about email marketing. More importantly, it's a post about why email marketing will make or break your business in the next 3 years. I thought about a different title. Maybe something like, "17 Reasons You Need Smarter Email Marketing." But the reality is, I've yet to find a tool that does everything InfusionSoft does consistently, reliably, elegantly, and effectively. So this is really a post about all of the reasons you need InfusionSoft to pull off the kind of email marketing your really need for your business to grow.

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