Category Archives for "InfusionSoft"

What Do You Really Know About Your Customers? (And How To Learn More)

How To Capture More Customer Data

I’ve said it before, and I’ll say it again — the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to […]

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Double Opt In vs Single Opt In – What’s Best For Your Email Marketing?

Double Opt In Vs Single Opt In

Few issues in web marketing generate such intense debate as the classic “Should you use double opt-in or single opt-in when acquiring new email subscribers?” Before revealing my personal position on this issue, I want to walk you through as many of the important considerations so YOU can make the best decision for your business […]

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RFM Analysis 101

RFM Analysis 101

If you’re looking for a more strategic way to segment your list and understand your customers better, you should always start with RFM Analysis. RFM stands for Recency, Frequency, Monetary — and the order of the letters is definitely significant to the process. Here’s a quick introduction and overview to RFM and how it can […]

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7 Myths About Infusionsoft

7 Infusionsoft Myths

Infusionsoft has quickly become a dominant player in the Email Marketing and CRM scene for Small Business. Its popularity has soared, especially in the last few years. And rightly so — Infusionsoft remains the most comprehensive tool for small business marketing available. Even still, there are quite a lot of myths and misunderstandings floating around […]

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