Category Archives for "InfusionSoft"

7 Things To Know About Infusionsoft

I personally use and recommend Infusionsoft. If you're a regular reader of this blog, you're well aware of all my Infusionsoft blog posts. Just to be clear and upfront, I don't work for Infusionsoft but I am a referral partner for them and I do earn commission anytime I refer someone their way. Infusionsoft is one of the very few web marketing software tools I heartily recommend because I honestly and sincerely believe it has the power & potential to transform a small business. But that doesn't mean it's all "peaches & cream." Here are 7 things you should know about Infusionsoft before you take the plunge...

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What Do You Really Know About Your Customers? (And How To Learn More)

How To Capture More Customer DataI've said it before, and I'll say it again -- the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to pull that off, you need DATA. You need to know a lot about each and every person on your list, and you need to be actively capturing data and storing that data in a CRM like Infusionsoft in order to make it all work. In this post, I want to focus specifically on the "data capture" part of this whole strategy...

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Infusionsoft For Beginners - 101 Guide To Getting Started

Infusionsoft For Beginners 101 Guide To CRMInfusionsoft is not exactly child's play. Getting your app "completely" setup will never really happen -- at least not if you're constantly learning new tricks, new tweaks, and new marketing strategies to grow your business. But there are some essential steps you can take to get your Infusionsoft CRM up-and-running right out of the gate. Here are 5 essential steps for "Infusionsoft Beginners" to get started...

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3 Smart Marketing Strategies You'd Be Stupid To Miss

3 Smart Marketing Strategies You'd Be Stupid To MissAll insults aside, I wanted to write a post to motivate and inspire you to take bigger risks and dive into some of the hottest marketing trends. Now is the time to become an early adopter! If you're still sitting "on the fence" about high-tech marketing strategies, you risk missing out on some truly golden opportunities. I've included 3 hot marketing trends in this post that you should definitely start implementing right away.

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Double Opt In vs Single Opt In - What's Best For Your Email Marketing?

Double Opt In Vs Single Opt InFew issues in web marketing generate such intense debate as the classic "Should you use double opt-in or single opt-in when acquiring new email subscribers?" Before revealing my personal position on this issue, I want to walk you through as many of the important considerations so YOU can make the best decision for your business and your email marketing setup. After all, what works for one business is not always the best approach for every other business. So let's find the best answer to this question for you...

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Is Infusionsoft Worth It? (And Is It Right For Your Business?)

Is Infusionsoft Worth It?Infusionsoft has quickly become a market leader in the CRM and Email Marketing Software space for small business. As their popularity grows, more small business owners just like you are trying to decide whether or not Infusionsoft is right for them. Personally, I've worked with dozens of CRM and Email Marketing systems in my 10+ years of online marketing experience, so I wanted to share my honest opinion in a quick review to help other small business owners make the best decision.

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RFM Analysis 101

RFM Analysis 101If you're looking for a more strategic way to segment your list and understand your customers better, you should always start with RFM Analysis. RFM stands for Recency, Frequency, Monetary -- and the order of the letters is definitely significant to the process. Here's a quick introduction and overview to RFM and how it can help you improve your marketing and grow your business.

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7 Myths About Infusionsoft

7 Infusionsoft MythsInfusionsoft has quickly become a dominant player in the Email Marketing and CRM scene for Small Business. Its popularity has soared, especially in the last few years. And rightly so -- Infusionsoft remains the most comprehensive tool for small business marketing available. Even still, there are quite a lot of myths and misunderstandings floating around out there. Maybe that's what happens when you become a $50 million per year (and growing!) business? Or maybe that's what happens after you secure a huge piece of capital funding from a prestigious firm like Goldman Sachs?

In any case, I wanted to dispel 7 common myths about Infusionsoft that I come across pretty frequently.

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Infusionsoft Pros And Cons List - Part Two

Infusionsoft pros and consThis is the second post in a 2-part series about "Infusionsoft Pros And Cons."
Click here to read the first post.

In my last post in this Infusionsoft pros and cons list series, I wrote about Infusionsoft pros -- all the things I love about the Infusionsoft sales and marketing software. In this post, things are going to get a bit negative as I go over all of the things I don't like about Infusionsoft. So without further ado, let's dig into the cons part of the Infusionsoft pros and cons list...

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