Category Archives for "Lead Generation"
At ConvertWithContent we live by the lead magnet. For our business our lead magnets have been tested, split tested, and analyzed over and over again. We know they work to increase our leads. We have the data.
The single most important part of your total small business web marketing plan is Lead Generation. Your ultimate goal, of course, is to make the sale. But you need effective and systematic lead generation to make marketing possible. If you know how to nurture leads and close sales but you never master lead generation, all of your efforts will be in vain. In this post, you'll learn how to improve your overall Lead Generation process so you can convert more visitors into sales and quickly separate the bad from the good leads.
New traffic to your website should convert new leads into your business. That's the whole point of having a website in the first place. Most small business websites do follow this basic formula. In fact, you're probably already capturing leads on your website now. Unfortunately, you're probably NOT capturing as much detailed information about these new leads as you should be. What you really need is a multi-step lead form setup. Allow me to explain...
Lead Magnet Marketing is one of the fastest ways to grow your list of prospects in your business. Many people are already using some form of this strategy without realizing what it's called, but improving your understanding can help you get even better results.