Category Archives for "Lead Generation"

Small Business Website Marketing Plan - Part Three: Generating Leads

Small Business Website Marketing Plan For Lead GenerationThe single most important part of your total small business web marketing plan is Lead Generation. Your ultimate goal, of course, is to make the sale. But you need effective and systematic lead generation to make marketing possible. If you know how to nurture leads and close sales but you never master lead generation, all of your efforts will be in vain. In this post, you'll learn how to improve your overall Lead Generation process so you can convert more visitors into sales and quickly separate the bad from the good leads.

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Why You Need Multi-Step Lead Forms

Multi Step Lead FormsNew traffic to your website should convert new leads into your business. That's the whole point of having a website in the first place. Most small business websites do follow this basic formula. In fact, you're probably already capturing leads on your website now. Unfortunately, you're probably NOT capturing as much detailed information about these new leads as you should be. What you really need is a multi-step lead form setup. Allow me to explain...

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