Category Archives for "SEO"

Link Building Is Dead - Long Live The Content King!

Link Building Is Dead And Content Is KingLink building is dead. There, I said it. Now, I realize you probably knew that already -- or at least I hope you did. The fact is, if you're running a Small Business Website and you want to improve your overall SEO performance, "Link Building" as we know it simply does not work. But to be 100% clear, I'm NOT saying that *LINKS* are not an important and valuable part of the SEO ranking process -- they definitely are. But it's this Old School idea of "Link Building" I'm going after in this post. Let me explain...

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What Google Wants From Your Small Business Website

What Google Wants From Your WebsiteBefore I launch into this post, I want to be very clear -- I don't work for Google, I've never worked for Google, and I have zero "insider information" to help you beat the system, so-to-speak. What I do have to offer is my insight on where Google is headed and how their own "business objectives" can help you create a stronger, longer-lasting Web Marketing presence for your own business. The reality is, if you want to have a strong presence on Google, you should follow where Google is headed rather than trying to outsmart them at their own game. Let me explain...

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The SEO Over Optimization Trap (And How To Avoid It)

How To Avoid SEO Over OptimizationSeveral years back, Google put a stop to what I call "The Old SEO." This included any form of SEO that did not actually provide VALUE to your website and to the Internet at large. Above all else, Google only cares about one thing -- a fantastic Google Search experience for its users. When "Old School SEO" methods started degrading the search experience, Google put the smack down. So what do you do if you're already caught in the Over Optimization trap? And how can you ensure you avoid the trap in the future? Here are my recommendations...

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How Long Does It Take To Get SEO Results?

How Long Does It Take To Get SEO Results?Recently, one of our Traffic System members asked an important question: "How long does it take to get SEO results?" In other words, how long does it take from start-to-finish to take your website from the bottom of search engine rankings to the top of Google, Yahoo, and Bing? This is one of those classic questions that's always difficult to answer but still deserves attention. So today I wanted to offer my insight on the question. But the truth is, this question actually opens the door to a few others we need to answer as well. So let's dive right in...

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Are You Putting All Your Eggs In The SEO Basket?

SEO - Eggs In One BasketSEO is a fantastic web marketing strategy. Getting top rankings on Google, Yahoo, and Bing for those juicy target keyword phrases can mean floods of pre-qualified traffic to your website each day. Plus, top search engine rankings often bring along a lot of secondary bonuses -- authority, positioning, increased trust, etc etc. Needless to say, hitting page one of Google search can do a lot for your business. But even if your SEO strategy is working, it's critical that you don't make the classic mistake of ignoring all other web marketing channels and developing a kind of SEO tunnel vision.

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Why Google Plus Is Critical To Your SEO Success

Why Google Plus Is Critical To Your SEO SuccessI love Google Plus. It's the most overlooked and undervalued social media network out there today. A lot of this is because Google Plus is really sophisticated and offers users a lot of features that seem to deter people more than they attract. But all other features aside, the most fundamental benefit Google Plus has to offer typical small business websites for marketing purposes is increased online exposure.

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