Category Archives for "SEO"

Social Signals SEO 101

Social Signals SEO 101Unless you've been living under a rock for the last year or so, you already know that Social Media is critical to your online success. Well, that's what everyone says at least, right? Most answers I hear for the question "Why should small business care about social media?" are usually vague statements like -- "You need to be connected" or "You have to build relationships" or "Social media is just… cool, man!"

Here's the reality: Small business owners only care about RESULTS, not "connections" and "relationships" or "cool trends." This is exactly why I like to talk about social media in terms of SEO. For small business owners, SEO is a very clear and measurable result. Plus, in the last few years, it has become increasingly difficult to rank on Google. Panda and Penguin changed SEO forever (at least "The Old SEO" approach).

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SEO vs PPC Which Is Better For My Business?

SEO vs PPCOne of the classic questions in web marketing is "Should I be using SEO or PPC to get traffic to my website?" It's a great question because it pits two of the most common traffic strategies against each other -- paid clicks and natural clicks. Is one better than the other for your business? Before we can really answer these broad questions, we should tackle a few important issues first...

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What Is The Goal Of SEO? (Hint: It's Not Top Rankings)

What Is The Goal Of SEO?I just got off the phone with one of our SEO clients. She's running a small business, been in business for about 3 years now, and is very eager to start getting better results online. First, she signed up for our Social Blogging Service and started seeing the critical importance of Content & Social to her online exposure. But like a lot of small business owners, SEO is one of her top concerns. Like a lot of small businesses, she wants to get top rankings on Google, Yahoo, and Bing for her 10 or so "trophy keywords."

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Top 10 Small Business SEO Tips

Small Business SEO TipsSEO is probably the first web marketing strategy that small business owners learn about when they begin building an online presence. So to make your life easier, I've compiled my "top 10" list of SEO tips to help you get better results faster! Read all of these tips now, then print it out and start attacking each item one-by-one over the next few months. Remember: SEO is a process not a result. Let's dive right in!

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The Old SEO v. The New SEO

The New SEO vs. The Old SEOThis blog post is already starting to make me feel old. 🙂 Here I am recollecting on the "deep dark past" of SEO days gone by. Dusty old tomes. SEO Wizards with pointy hats and long pipes. Fairy tale creatures living in fairy tale lands…. Wait a second! That's not SEO. Wouldn't that be great?

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A Dose Of SEO Reality

A Dose Of SEO RealityTop Google rankings truly are the holy grail of web marketing. Just imagine it: massive floods of traffic beating down your "virtual doors." Loads of opt-ins hitting your account every day, every hour. And sales spiking through the roof! It really is an ideal scene of success and prosperity.

Anytime I talk to small business owners about their web marketing goals, the conversation almost always heads in this direction: How can I get higher search engine rankings for my small business?

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4 Cold Hard Facts About Blogging And SEO

bigstock-Facts-35851292SEO - search engine optimization - is the process of moving your website up in the search results. Obviously, the higher your website appears in search engines like Google, the more natural search engine traffic you can acquire for your business. And, statistically, this kind of natural search traffic is generally the most valuable traffic you can get. But you knew all of that already.

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Hangouts & Communities - The Road To Google Plus Engagement

Google Plus EngagementIn my past blog post, I introduced Google Plus as a community.  I talked about what makes it special, important, and valuable beyond the search factor.  While you can look at that as a primer, this article will further explore ways that you can increase engagement with your community and audience on Google Plus.  While many of the same Facebook Engagement rules take place here on G+, here are a few that will really help your engagement increase.

Keep in mind, the more engaged you are as a brand, the more engaged your community will be.  All these tips can be applied to both your business page as well as your personal page.  As my focus is to help small businesses get better results, I'd love to see you try some of these today.