The (New) Secret To Increase Facebook Reach

Small businesses agree, Facebook remains the number one network that is necessary for their social media efforts. Yes, it is crucial that you are present there, but many small businesses fall behind when it comes to keeping it updated on a regular basis. Time constraints, resource limitations and lack of knowing what to post are often the source of a ghost page. 

7 Reasons You Aren't Increasing Sales With Instagram

Instagram is one hell of a powerhouse when it comes to social selling. Studies show that visual appeal is important in 93%of the cases when people go to make a purchase. With 500 million daily active users, the opportunity to sell via your Instagram page is huge. So why aren’t you converting visitors, likes, and comment to sales? Let’s take a look at what you may be doing wrong.

Instagram for Small Business - A Basic Guide

Instagram has been and remains one of my favorite social networks. From a personal standpoint, it is the network I turn to share my life with my friends and family, and when real people are using it for real reasons, you know that it is a good network for a business to thrive on.

9 Ways To Get More Social Media Traffic

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Instagram’s Algorithm Is Changing - Here’s What You Need To Know

Instagram has long been praised for the simple fact that users see all the posts in chronological order. If your fans and followers looked at Instagram and scrolled their whole feed, it’s likely that they will see your post.  This is a sharp contrast to Facebook which has been notorious for declining organic reach. Back in 2012 16% of your fans saw your post, today you are lucky if you reach 5% and most likely that reach is under 3%. Of course there are ways to increase your Facebook reach naturally and organically, but the odds are still against you.

5 Places To Find Trending Content

Social comes down to one thing and one thing only — sharing. And your social presence is determined by these to things.

1. Content You Create
2. Content You Curate

The balance of the two is important. In fact, it has been said that companies that share a mixture of unique and curated content generate more click-throughs and leads than those who only create content or only share content.

How to Use Quizzes in Your Social Media Marketing Strategy

When it comes to social media marketing, the kind of content you deliver will rely heavily on factors like focus, quality, influence, and value. Leveraging these “laws” for social media marketing can heighten your audience and customer base dramatically, and as a marketer, you’d be more than happy to have such an impact on your brand. But what kind of content can successfully and consistently touch base on these factors for your social media marketing?

Facebook Reactions & What It Means For Small Businesses

After months and maybe even years of rumors for the Facebook dislike button, let's welcome Facebook reactions. You’ve probably noticed it. It’s not exactly the dislike button, but it does give Facebook users the option to express how they feel about posts.

5 Truths About Influencer Marketing

Influencer Marketing is not a new thing. In fact, marketers have been using word of mouth tactics forever as a means to get in front of the right buyers and customers. Influencer marketing is essentially word of mouth marketing and it works in two ways. One, it taps into the idea of keeping up with the Jones’s. We are programmed to want what our friends have. FOMO is real. Secondly, we trust our friends which means that when they recommend something we already give it higher points because it has been tried and tested.

3 Things You Should Think About Before Starting A Facebook Advertising Campaign

Facebook is great if you have a budget for advertising. But you could be throwing away your money without a clear plan. Here’s what you need to know before starting a Facebook advertising campaign.