Category Archives for "Social Media"
- in Social Media by Stephanie Frasco
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The (New) Secret To Increase Facebook Reach
Small businesses agree, Facebook remains the number one network that is necessary for their social media efforts. Yes, it is crucial that you are present there, but many small businesses fall behind when it comes to keeping it updated on a regular basis. Time constraints, resource limitations and lack of knowing what to post are […]
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7 Reasons You Aren’t Increasing Sales With Instagram
Instagram is one hell of a powerhouse when it comes to social selling. Studies show that visual appeal is important in 93%of the cases when people go to make a purchase. With 500 million daily active users, the opportunity to sell via your Instagram page is huge. So why aren’t you converting visitors, likes, and […]
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Instagram for Small Business – A Basic Guide
Instagram has been and remains one of my favorite social networks. From a personal standpoint, it is the network I turn to share my life with my friends and family, and when real people are using it for real reasons, you know that it is a good network for a business to thrive on.
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9 Ways To Get More Social Media Traffic
We surveyed a few hundred small businesses on how effective their social media efforts are at driving traffic to their website. Hey, that’s the goal after all. While some said social media is not effective and some said it is very effective, the majority stated that it is somewhat effective. Somewhat effective, eh, that’s not […]
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Instagram’s Algorithm Is Changing – Here’s What You Need To Know
Instagram has long been praised for the simple fact that users see all the posts in chronological order. If your fans and followers looked at Instagram and scrolled their whole feed, it’s likely that they will see your post. This is a sharp contrast to Facebook which has been notorious for declining organic reach. Back […]
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5 Places To Find Trending Content
Social comes down to one thing and one thing only — sharing. And your social presence is determined by these to things. 1. Content You Create 2. Content You Curate The balance of the two is important. In fact, it has been said that companies that share a mixture of unique and curated content generate […]
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How to Use Quizzes in Your Social Media Marketing Strategy
When it comes to social media marketing, the kind of content you deliver will rely heavily on factors like focus, quality, influence, and value. Leveraging these “laws” for social media marketing can heighten your audience and customer base dramatically, and as a marketer, you’d be more than happy to have such an impact […]
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Facebook Reactions & What It Means For Small Businesses
After months and maybe even years of rumors for the Facebook dislike button, let’s welcome Facebook reactions. You’ve probably noticed it. It’s not exactly the dislike button, but it does give Facebook users the option to express how they feel about posts.
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5 Truths About Influencer Marketing
Influencer Marketing is not a new thing. In fact, marketers have been using word of mouth tactics forever as a means to get in front of the right buyers and customers. Influencer marketing is essentially word of mouth marketing and it works in two ways. One, it taps into the idea of keeping up with […]
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3 Things You Should Think About Before Starting A Facebook Advertising Campaign
Facebook is great if you have a budget for advertising. But you could be throwing away your money without a clear plan. Here’s what you need to know before starting a Facebook advertising campaign.
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