Category Archives for "Website Marketing"

7 Black Friday & Cyber Monday Web Marketing Ideas

Black Friday & Cyber Monday Web Marketing IdeasBlack Friday & Cyber Monday are just around the corner as the holiday season approaches. It's imperative that you run some kind of web marketing promo around this time of year. If you're normally a bit shy or even lazy about your marketing, this is the time to take action. With sales and promos going on everywhere online & offline, your customers will expect a lot of marketing messages and will be more receptive to them. Here are 7 Black Friday & Cyber Monday web marketing ideas you can use...

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5 Ways To Get More Customers To Your Website Today

5 Ways To Get More Website Traffic TodayToday I want to motivate you to take action. I want to inspire you to do at least one thing to help grow your web marketing presence today and tomorrow. So I came up with a list of 5 very easy things you can do right now to get your marketing moving. Ideally, you should be doing all 5 things today, but I realize for some people that's just not realistic. My hope is that by completing at least one item on this list you will be inspired to keep moving forward and do even more...

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10 Small Business Web Marketing Tools I Couldn't Live Without

10 Essential Small Business Web Marketing ToolsWe use loads of different tools and marketing apps to promote our own business and to help our clients. The truth is, only a handful of tools really matter and really make a noticeable difference to the bottom-line. Honestly, this post started out as just a list of 3 or maybe 5 tools, but I suddenly realized there are far more tools that I truly cannot live without. Here they are in all their Web Marketing glory...

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10 Common Web Marketing Questions Answered

10 Common Web Marketing Questions AnsweredWhen you're just starting to promote your business online, it's easy to get overwhelmed. There are literally hundreds of questions to answer and dozens of important decisions to make. Today I want to single out a quick-list of what I consider to be the 10 most important web marketing questions. Here are the top 10 questions with my straightforward, no BS answers...

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Authority - The Most Important Web Marketing Currency

How To Create Authority OnlineWhat is the single most important factor your small business website needs to succeed? What's the one thing you need above all else to ensure you're getting the best possible results with your web marketing? I'll give you a few hints -- it's not SEO, it's not Social Media, it's not powerful Lead Generation, and it's not some whiz-bang Paid Advertising strategy. Nope, the answer is not any one of these things alone. If there's one ingredient every business website needs to succeed today, it's AUTHORITY. Allow me to explain...

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4 Reasons Your Website Isn't Growing Your Business

4 Reasons Your Website Isn't Growing Your BusinessThe goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I've put together a list of 4 of the most common reasons websites do NOT help grow a business. Let's dive right in...

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Web Marketing In A Nutshell

Web Marketing In A NutshellGetting started with web marketing can be overwhelming and even intimidating. With all of the technology and terminology, newbies can find themselves lost in a sea of confusion pretty quickly. So I've put together a very basic post here to walk you through the most essential concepts and to avoid getting sidetracked but the unimportant stuff...

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Small Business Web Marketing Plan - Part Five: Tracking Results

Tracking Results For Your Small Business Web Marketing PlanIn this final part of my 5-part series on building your complete small-business website marketing plan, we're going to focus on what really matters: RESULTS! In this case, tracking your results so you have a clear idea of what you did (or did not) get out of your marketing efforts. Truth be told, it's impossible to track everything -- even in the systematic world of online marketing. But you can track a lot and tracking is effortless if you use the right tools and use them correctly. This post will ensure you do your tracking right!

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Small Business Web Marketing Plan - Part Two: Attracting Traffic

How To Get More Website Traffic For Your Small BusinessWith your small business website in place, it's time to start thinking about traffic. Think of your website like a billboard -- a website that gets zero traffic is like a billboard on an abandoned country road. Likewise, getting tons of traffic is like having your "website billboard" on the busiest intersection in the most populated community. In this post, you'll learn how to get your website in front of as many qualified website visitors as possible.

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