Category Archives for "Website Marketing"

Small Business Web Marketing Plan - Part One: Building Your Website

Small Business Web Marketing Plan - Your WebsiteThe very first place you need to begin with any small business web marketing plan is your website. Like a strong foundation for a house, your website sets the stage for your entire web marketing strategy. I'm always surprised when I talk to small business owners and entrepreneurs who fail to get this one key component in place before ramping up their online marketing efforts -- it really is an absolute must! In this post, I'll walk you through the essential steps to creating a killer website that will help you attract more traffic, convert more leads, and increase your sales. Let's get started...

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What's Your Web Marketing QRV Score?

QRV Score Web MarketingThere are enough 3-letter acronyms in the web marketing world to make your head spin. SEO, PPC, LCV, ALT, CTR, CPA, CPC, CPM, CRM, RSS, SEM -- did I miss any? Yikes. Well, here's some good news: I've finally boiled it all down to ONE 3-letter acronym to cover all the bases. I'm thinking something along the lines of "Lord Of The Rings" here -- "one acronym to rule them all" or something. Ok, enough geeking out. In all seriousness, these three letters are going to change your life. Drumroll, pleaseā€¦ Q.R.V. Allow me to explain...

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Top 10 Small Business Website Marketing Tips

small business website marketingIf you're running a small business and just now getting started with website marketing, I've got some great tips to help you get started. But these tips are just as valuable for veteran online marketers, too. It's a good idea to always learn as many website marketing tips as you can to keep sharpening your saw.

Here are my 10 favorite small business website marketing tips to help you get better results with your website:

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4 Reasons Your Prospects Hate Your Website

4 Reasons Your Prospects Hate Your Web MarketingYour website's #1 most important job is to help you capture new leads. That's what websites do best, and that's what your website should be doing for you 24/7/365 nonstop. So it makes sense that you should spend a lot of time testing, tweaking, and tuning up your website lead capture system. The absolute best place to begin is with a reality check. Here are the 4 ways your website is driving away new leads every single day...

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