Facebook Sentiment Emoticons – What They Mean For Your Business

Facebook recently added a new feature on it's status update function. It is great for Facebook engagement. Similar to checking in on Facebook, you can now add how you are feeling on Facebook. What's unique about this feature is that it gives you many different options to fill in exactly what you are eating, drinking, watching, reading, listening to, or feeling.

FacebookEmoticons
You might be thinking, so what? Well, here's the kicker! You can attach a brand page to that feeling, watching, eating, etc.

Why This Facebook Status Update Is Important?

It gives brands, especially those that fall under the categories above a new way to be linked to which in turn will increase engagement and traction.

Here's what I mean.

I did a test run on my own Facebook page. I happen to be drinking Starbucks as we speak, (I think lattes make me a better writer), so it's not so untrue. I was given the option to type in whatever brand I wanted, or I could make up my own.

NewStatusUpdate


When you hover over Starbucks you are able to like it or message the brand right away.

FacebookSentiment

As you know people are influenced by their friends. Many of my friends might be reminded to like Starbucks from this update and Starbucks just made a new fan and I had some influencing power.

This is what makes this feature so special. It is still just rolling out and thus I will probably have more updates for you. But here is something to think about. As you engage people on Facebook, try to encourage them to add you to their updates. Heck, you can even make a contest out of it. This new feature is going to be huge for Facebook engagement and for brand awareness in general.

Another way to use this feature is like Rachel Zoe did here. MAJ, for those of you who don't follow Rachel Zoe, is her signature word and it means major.

RachelZoe

Right now, I'm feeling MAJ about this new feature for brands.

Do you have this feature yet?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Stephanie Frasco - April 11, 2013 Reply

How do you see this new feature impacting brands on Facebook?

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