Yes, infographics are extremely popular. And yes, they can do a lot of good for your business online. I'm sure you've also heard that you should make an infographic because it will "go viral." (Take that one with a grain of salt.)
The truth is, infographics are a great way to present your information in an easy to digest way that people like to consume. In fact an presenting your content visually is also a great way to get through to your customers. 90% of information transmitted to the brain is visual and 65% of the population are visual learners.
3 Benefits of Infographics
1. Highly Shareable
2. SEO Benefits
3. Easy to Digest
While infographics are great, they also require marketing to get them in front of the most eyeballs as possible. Nothing will just "go viral" without the right strategy behind it.
5 Things Think To Think About While Creating Your Infographic
1. Infographic Ideation
The first thing you need to think about is the infographic itself. Like all of your content, if you want it to make its way around the Internet, you better believe it has to be solid, interesting and down right good. Think about the story you want to tell. I think the best infographics prove a point and tell a story. Do your research and make sure you keep note of your sources. You are going to need them later.
2. Infographic Design
Once you have the story down, you need to play this out in a visual manner. The design plays a huge role in the overall success of your infographic. If it doesn't look good, it won't go far. You need to make sure your design tells a story too. Make sure you have your logo and URL on the infographic as well as the sources.
3. Technical Specs
The first thing you need to do is make sure your infographic is embeddable. This is going to ensure that people link back to you when they share it. It also makes sharing much easier. As opposed to uploading an image, you can just use a bit of code and boom, there you go.
4. Website Landing Page
You'll want to host the Infographic on your own website. So naturally that web page needs to be in the right format to get the most views possible. Plus this will give you a link to give others who want to share it. When they post the infographic they will link back to this page and your rankings will increase overtime.
5. SEO Recommendations
While I'm a social media girl to the core, there is no denying the power of SEO to helping you get found. It has a longer lasting effect than social media and thus remains an extremely important aspect of your online marketing strategy. With that said, don't forget the keywords in the title and make sure you include alt text for your infographic. In addition, you will want to add content and copy to the page your infographic is hosted on. Here is a great guide to SEO practices for infographics from Search Engine Journal.
In the next post I'll discuss ways to promote it to make sure it hits the right audience. Stay tuned.