Influencer Marketing Strategy – Where To Find Influencers (Part 2)

InfluenceroutreachWhile everyone is, and can be, an online Influencer, your success is going to rely on finding the Influencers that fit your business and who have the same audience you are looking to connect with.  In my previous posts on this subject I have discussed what an Influencer is, the types of Influencers there are, and where to find Influencers for your marketing campaigns.

Influencers can be found where they generally hang out online. In my last post, I discussed ways to find them on blogs, Twitter, Facebook, LinkedIn, and G+.  In this post, we'll dig deeper into the online world and discuss where we locate more Influencers.

Where To Find Influencers

6. Klout

Klout is the company that put Influencers on the map. While they've always been a part of marketing, Klout is the company that put a number to Influencing, and started ranking individuals based on what they talk about and where they are most present.  Klout is not a perfect measurement for Influence, as there are many ways to game the system. If you Tweet a lot, for example, your Klout score will be higher than someone who doesn't Tweet as often. What's nice about Klout, however, is that it gives you an overall view of who is Influential in different topics and which networks they can be found on.

To go about finding Influencers through Klout, search for your keywords in the search box. From there, you'll be given a list of Influencers. Shuffle through them to find who works for you. Someone with a 90 (a very high score) might be very hard to engage, but people in the 60s and 70s might be a better choice for you, as they will be more likely to respond to your outreach.

7. Quora

Quora is a great site for finding people with a ton of knowledge. The people here are asking and answering questions. If you can seed your brand into the right person's hands, they might just answer a question with you, and from there you could be on your way to seeing a lot of new engagement.

To find Influencers, search for topic-specific questions and look at whose answer has the most votes or answers that relate to your defined keywords. These people are often experts, but if you can get them on your side, you're going to have a lot of success.

8. Youtube

Oh, the power of video. Video Influencers are going to be growing in importance, as video becomes more and more popular online. How amazing would it be to have someone create a video about your product? To find Youtube Influencers, search your keywords and see who comes up. You can usually message them through Youtube, but often times they'll also have some other form of contact information, like Twitter or another online profile. Look for these if you can't find their contact info through Youtube.

9. Pinterest

Pinterest is a bit harder to find Influencers on, because of the nature of the site. It's incredibly visual. You'll want to find someone who Pins a lot about your brand or things related to your brand.  You can search who is pinning from your site by adding your URL here: (pinterest.com/source/ HERE). This is a good place to start.

10. Reddit & Other Forums

Reddit can change your business overnight, or so I've heard. I'm still not the biggest  fan of Reddit because the people there are just not nice to me. Or maybe I'm not their type. But if you can get an active Reddit user to submit your site, you could see and experience traffic like no other.

Other forums work, too. As forums are so specific to different topics, you might be able to find some highly targeted Influencers here as well. To go about a forum search, you should first find forums that relate to your business or industry and then search within them.

Now that we know where your Influencers are hanging out, it's time to embark on the seek and find journey. In my next post I'll go over my outreach strategy.

Tell me, is there a place you search for Influencers that I didn't mention?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

Click Here to Leave a Comment Below

kristy gardner @ ohksocialmedia - May 1, 2013 Reply

I find Pinterest particularly interesting (or Pinteresting, to kick a dead horse) – it IS visual – but there are so many ways to engage through typing/speech that are under-utilized on that site. If we work it the right way, I think Pinterest could be nearly as powerful as YouTube for targeting a specific demographic.

Stephanie Frasco - May 1, 2013 Reply

Tell me, is there a place you search for Influencers that I didn’t mention?

Sanchit - October 14, 2013 Reply

Great information, as usual!

Janice - July 9, 2014 Reply

Hi Kristy, this may be outside the theme of unpaid sources, but I find influencers for my clients when using a paid for software analytics program, such as Radian 6 (salesforce.com). With the aggregated data, I can quickly see if the buzz is about the client and if so the size of the network of followers, then consider as an ambassador or influencer for the brand. Works best with Twitter and forums. Hope I did not take us off topic.

    Stephanie Frasco - July 13, 2014 Reply

    Great advice Janice! Radian 6 is very powerful but also costs money. If you don’t have a budget, you can set up similar filters in Hootsuite for free. 🙂

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