Pre-launch phase? No products? Just not sure what to share? Don't worry you aren't alone. It's hard coming up with great content to share, especially if you don't have anything physical to showcase. Don't fret, there is a solution. This Instagram strategy is a good one.
But before we get into the solution, I think it is important for me to tell you why you want to have an Instagram presence. Like all social media networks, not every network is going to work for you. But if you have a younger audience, a local business or have something to show that is highly visual and drool-worthy, Instagram is a place you should invest some time and energy. Instagram has just taken over as the most important network for teens and millennials. It's been known where the teens go, the parents follow. So if your audience isn't on Instagram yet, they might be soon.
Instagram is great for showing off your behind the scenes personality. It's also a great community builder. I've found Instagram to be filled with very reciprocating people. Like someone's photo and they'll like yours in return. It just works that way.
Now if you don't have the photos to share, here's your strategy. It's all about content curation. That's right. I want you to curate content from other users. It works because if you have a very targeted audience you will know what they like to see. Plus, it allows you to connect with users who are interested in the products you sell. For example, if you have a seasoning salt company, it makes a lot of sense to share food photos that could benefit from your spice mix. Not only will the person sharing it get a notification that you shared their product, by using hashtags you can get in front of people who are searching for similar posts as well.
There are two very good apps for this.
RepostWhiz - this is the app that I use. It's simple to use and free.
Regram.me - I see a lot of people using this one, but because I haven't upgraded my iPhone yet (don't judge) I haven't used it myself.