Instagram Tagging And What It Means For Your Business

Instagram just updated their app the other day with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business. Here's why.InstagramUpdateTagging

Why Instagram Tagging Is Important To Your Business

In a lot of my articles, I talk about the importance of fan appreciation, social proofing and encouraging your fans to get behind your brand. This new tagging update helps with all of these nuances by allowing your fans to tag your brand in a photo. Not only will this allow you to increase traffic to your Instagram page with direct link, it also gives you a better way to showcase fan photos.
InstagramFanPhotosOn the "old" Instagram, people had to tag you in the comment section. You then received the notification and were able to "regram," or repost, that image by sharing their link or taking a screenshot and reposting it to your official channel. You can still do this, of course, and I do encourage it. But now you're able to showcase the images that you are tagged in, on your profile. Any picture you are tagged in now (if you permit it and if you update the app) will show up on your Instagram homepage. This is huge!

Since you'll be tagged in the image, you'll have better access to finding pictures about your brand and commenting on them. You can still search for your brand name as well—though, I wouldn't recommend stopping whatever you've been doing in the past. I just welcome you to do more. Don't forget that more engagement equals more fans and more exposure.

You can also tag your fans to your photos, which is a really nice way to say thanks and show them you care. Sharing is caring, after all.

How To Encourage Users To Exercise This Feature

Since it is brand new, new ideas will emerge. However, right now you can start engaging your fans and asking them to tag you in photos, in order to start building your "Photos You're Tagged In" section. One quick and easy way is to host a contest and ask people to tag you in photos that relate to, or specifically feature, your brand. Contests are excellent for engagement and I highly recommend them.

You can also ask people to tag you in old photos. To do this, click on the Edit icon (made up of three dots) and click on "add people." Ask and you shall receive.

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How do you see this new feature playing a role in your Instagram Engagement Strategy?

Other articles I wrote about Instagram
How To Gain More Fans On Instagram
What Are Your Instagram Photos Worth?
How Throwback Thursday Is Good For Your Business

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Stephanie Frasco - May 3, 2013 Reply

How do you see this new feature playing a role in your Instagram Engagement Strategy?

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