Video marketing is definitely a hot topic. In fact, it always has been—but it might just be about to take off in a whole new way. In the past there have been sites like Youtube (the giant for search and users), Vimeo (for the more professional user) and, more recently, Vine.
There's been quite a lot of buzz generated from the release of Vine earlier this year. Vine is Twitter's attempt at making video easy to create and share. The problem with Vine, for me, is that it requires a lot of creativity with little return. I dabbled with it, but it just wasn't something that I could get behind. From a marketing standpoint, Vine does have its benefits, if you know how to create short, looping videos that make sense for your brand. But the looping part is exactly what I found to be a distraction. What if I didn't want my video to loop? What if I just wanted to show one thing and not one thing over and over and over again?
Facebook and Instagram might have a new solution for marketers to get into the video game. Facebook unveiled that Instagram will now also allow users to take and share short videos.
Some Stats About Video Marketing
- About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
- The average user spends 88% more time on a website with video. (Source: Mist Media)
- Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
- Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
- Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
- Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
Why Instagram Video Could Be Huge
As Vine was a brand new tool, users had to create their followings from the ground, up. Instagram's video platform might have the upper hand due to the previously existing Instagram networks in place. If your brand is already on Instagram with a following, you'll be able to skip the part where you have to put a ton of effort into growing your network. You already have one—I hope. 🙂
Video provides an excellent way to share what's happening with your brand, not to mention it also gives more personality to your brand by projecting a moving image with the addition of sound, instead of just a basic photo.
Another benefit of using a service like Instagram, as opposed to Youtube, is that the users are a bit more forgiving. They're used to the point-and-click format with little editing. You don't have to produce something top quality in order to see results. However, if you want to succeed on Youtube, you're better off having a professional or semi-professional video.
How You Could Use Instagram Video For Your Business
There are tons of things you can shoot video of. Here are some examples:
* A message to your fans
* The announcement of a sale
* A new item your store just received
* A testimonial from a customer
* Your office in action
* A video of a fashion show
* A flash sale
* Just about anything, really!
As this is a brand new service, I'll be testing it out and - of course - keeping you posted. Have you dabbled in video yet?