LinkedIn just announced their updated and more advanced analytics. These analytics, like Facebook's (who just updated their own analytics), are only for company pages.
If you don't have a company page yet, you should probably run on over and get started. Because LinkedIn is such a powerful business to business tool, it should be taken very seriously. In fact, members are 2x more likely to recommend a company they follow. There are a lot of benefits to keeping a regularly updated company page, including controlling your brand message. Also, for consumer brands, it allows you to have a more corporate presence and reach a different audience than you would with your Facebook fan page, which is generally consumer facing.
One killer feature of LinkedIn Company Pages is that you can filter updates to specific demographics within your page's followers.
We recently published a blog post that gives you 13 Easy Steps To Help Optimize Your LinkedIn Company Page. It should give you a good basis to get up and running.
LinkedIn also has some great tips to really ramp up the content strategy for your company page.
LinkedIn Insights – Highlights
Gain more insight from each update. In this new feature, you can see how many impressions, clicks and interactions come your way. But what's really nice is that you can see how many followers have been acquired.
Track impressions and engagement here. You will be able to see how many times your updates were seen, both organically and through paid campaigns, on a daily basis.
This might be the best feature of the new updated analytics. It shows you a breakdown of who's following your company using 5 types of demographic data. Use the drop down menu on the right to see seniority, industry, job function, company size, and more.
4. Follower Trends
This tracks the fluctuation in your number of followers, and the ways it has changed over time. Bonus: You can track different date ranges as well.
Are you using LinkedIn Analytics?