Apps are hotter than ever. But for your app to get any traction and play, people need to know about it. It comes down to these three things -- owned, earned & paid media.
Let me break it down for you in simple terms.
Owned media is the assets you own. Your website, your blog and your email marketing. These are things that you control. You need to have a website, blog and newsletter dedicated to your mobile app.
Earned media is what others say about you. It can come in the form of reviews, shares, reposts. Basically earned media is the engagement and social side of things.
Paid media is advertising. It is the impressions you buy in newspapers, magazines, and online.
A combination of these three things will have the biggest impact on your app downloads.
Things That Could Boost Downloads
1. Responsive Website
The first thing you need is a responsive website that has the ability to capture leads. The reason a responsive or mobile optimized website is a must is because your future customers will be accessing your app from their mobile phone. With that said, all your marketing should have the mobile customer in mind.
Blogging is one of the best ways to generate traffic to your website and leads to your list. It falls under the owned media portion of the trifecta but it helps you get earned media as well. You need to blog constantly and about things that relate to your audience. Because your audience is mobile you want to think about the type of content that works for the small screen. Think images, shorter form videos and larger text.
3. Mobile/Email Lead Generation
As I mentioned before the number one goal of online marketing is lead generation. You need leads to make sales. In this case it's important to capture emails and phone numbers. Why phone numbers? When your app is available for download a text message with download link is going to increase your downloads.
4. Facebook Advertising
You can advertise on Facebook for downloads. By targeting people who are accessing Facebook via mobile phones you will again increase the chances of a download. It has been effective for many apps and could work wonders for you.
5. Blogger Outreach
Reviews are crucial to an app. But it's nothing a little blogger outreach can't solve. Beyond blogs about your app topic reach out to mobile app review sites. Here is a great list. http://spacechimpmedia.com/the-ultimate-list-of-app-review-websites/