I'm sure at one time or another you've dabbled in Facebook advertising. I know I have. For the most part, Facebook offers a pretty good solution to target individuals based on their interests and demographics. While, they can be pricey, the do help you drive traffic, increase likes, or get more exposure on specific posts.
Whether you are getting the right traffic is up to you to decide. Watch this video from Veritasium, which might give you a little insight into this discussion. But I'll save that for another time.
The fact of the matter is that sometimes we need a little push and Facebook advertising can provide that for you. So what's new in Facebook advertising? A few things. Let me explain.
1. Job Targeting
Facebook just announced that you will now be able to target specific job titles like you can do on LinkedIn. This sounds promising, as it gives you a better way to reach a B2B audience. On the other hand, you have to think about the mindset people are in while trying to reach them. Facebook tends to be the more "friend" based network. LinkedIn may be a better route because you are targeting people who are in a business mindset. We'll see how it plays out. You can read more about it here.
2. 15 Second Video Ads
Facebook also announced the launch of video ads that play without prompting. Don't worry, they will be on mute, unless you click on them, but movement attracts attention. They are only launching this feature for select advertisers and have some strict rules. High quality video will be accepted only. I imagine the price to be high as well, which may rule out many small businesses. You can read more about it here.
What do you think? Are you excited for these new advertising options? Or will you stick to promoted posts and regular ads?