How To Get More People To Link Back To Your Blog

How To Get More People To Link Back To Your BlogIf people aren't linking back to your blog yet, don't worry. They will. Well, they will if you are blogging, sharing and engaging correctly. Like anything you do online, the best results will come when you put effort into it. That means having a blog isn't really enough. You need to be active and you need to have an overall strategy.

Your blog strategy should always start with adding value to your readers and your niche. Yes, blogging helps you get better search engine traffic overtime. It also helps you increase your social media presence by having something to share and drive people back to your site. But the true value comes when you are adding value to your potential and current buyers. Once you stop thinking like a robot trying to game the system and more like a person trying to engage and educate you will be one step ahead of the game. That's when you become a thought leader and when people will start to link back to you.

Don't Give Up

Of course it is a slow build like anything you do online. It takes time to reach the right people. It takes consistency. To put things into perspective for you, we've been blogging regularly for a little over a year. The first few months started off slow. We we were new to the game. After around 3 months we saw a spike in traffic. After 6 months that spike increased. After a year it pretty much skyrocketed and we're on course to beat our traffic each month. Blogging has paid off.

Why Our Traffic Is Increasing

1. We blog very regularly
This is the key. The more you blog, the more things you'll be found for.

2. We share regularly
The more we share the more reasons people have to visit our site.

3. People link to us
This is a really important factor. The more content we write about with an authoritative tone, the more people want to link back to it.

4. We get a lot of organic search traffic
This is two fold. We have a strong SEO strategy in place. Of course content plays a major role here. But we are also getting more search traffic because people link to us. When people link to you it acts as Google juice and helps you rank better.

5. People share our content
Again, we are active online from a personal standpoint and business standpoint. People are looking for content to share, we give them the opportunity to share our content. 🙂

6. We have an active email marketing strategy
Don't forget about the people who have already opted-in. They like you already, sometimes you just need to pull them back in.

How You Can Get People To Link Back To Your Blog

1. Create Great Content
This is the most important aspect of the whole equation. You need to have great content that resonates with your readers. It has to be so good that people want to use it in their blogs as a means to make their point. Without great content and a lot of it, your chances of getting linked to is pretty low.

2. Link To Others
Blogging is a community. When you link to someone else's blog is a nod of approval. It is a handshake. It says, hey I like what you are saying and I think you are on to something. Of course the blog owners check their traffic regularly, when they see you are linking to them and you blog about the same topics you get on their radar. They will come check out your blog and hopefully when they are writing their next piece there is something that you said in a post that will fit their content. Boom!

3. Connect With Influencers
Influencers come in all shapes and sizes. Your job as a blogger is to connect with them. You should be sharing their content, talking to them and engaging with them. Again, never forget that blogging is a community. We like to support eachother. You want to be on their radar.

4. Be Thankful
This is something that is overlooked too often. You should be thanking people for sharing your posts and linking to them. I like to comment on the post directly and then share it on social sites. Reciprocity breeds more reciprocity. It is something we should do more of.

Are you getting a lot of traffic from other sites? What do you attribute your success to?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

Click Here to Leave a Comment Below

Mike - August 20, 2014 Reply

Stephanie,

Great guide, thank you. That’s one thing that really resonates with your brand (URL/blog name), and is so true… lots of quality content gets you that first spike and the skyrocketing visitor count. Keep on sending the great content – that you also have it reflected on LinkedIn is great; that’s where I found your article before seeing on the blog!

Mike

Don Purdum - August 20, 2014 Reply

Hi Stephanie,

I love this quote: “Once you stop thinking like a robot trying to game the system and more like a person trying to engage and educate you will be one step ahead of the game.”

I still see so many people doing this… it is really amazing.

Your advice is spot on! Just take the time to write information that solves someone’s problem, or that someone wants to read, and then connect with them.

The key to strong growth in my opinion is how well we play with others. Do we read their content, comment, share, engage and take the time to get to know someone.

There will be phases of ups and downs, strategy evaluations and the occasional change-up as necessary.

But you’re right. I’m just now in month three and my traffic is already spiking. I can’t wait to see what it will look like in 9 months from now.

One of the things you brought up that I’m really big on is connecting with influencers. I have been getting to know a few and I can always tell when they share my post. BOOM! Google Analytics lights up, lol… It’s in my opinion the best growth strategy.

I’ve been written about in their articles with links back to one of my articles; and a few have even featured me.

It’s really pretty cool!

Now, it’s off to develop a few new blogging strategies I have in mind that involves others. This is soooo cool!

I hope you have a great middle of the week day!!!

~ Don Purdum

    Stephanie Frasco - August 20, 2014 Reply

    Hi Don! You are doing a great job connecting and engaging! I know first hand. 🙂 In nine months you’re going to be hitting the moon. Love reading your blog posts and your social posts. Keep it up.

      Don Purdum - August 20, 2014 Reply

      Hi Stephanie,

      Thanks for the kind words. We’ll see how close or how far that moon really is, won’t we? LOL…

      I’m looking forward to your next amazing article!!! Keep up the great work!

Patricia Mauerhofer - August 20, 2014 Reply

Hi Stéphanie,

I apply directly what you suggest and would like to thank you for this post and for the link to the The Social Media Reciprocity Strategy to Traffic Growth. Really powerful stuff!

Being thankful is btw expressing gratitude, one of the 24 VIA character strengths which is one of my favorite topics.
Thanks for another valuable piece of information. Warmest, Patricia

    Stephanie Frasco - August 20, 2014 Reply

    Thank you so much Patricia! I really am happy to read your comment. It’s such a compliment. I look forward to learning more about the 24 VIA character strengths.

Enstine Muki - August 20, 2014 Reply

Hey Stephanie,

I like that you practice what you preach. I’m here from a link on Don’s blog. You got him linking back to your blog because you have shared value.

I don’t know if I have been here before but I really like the airy nature of your blog Stephanie. I’m glad Don connected to it from his recent post.

This article speaks and it’s worth sharing.

I’ll be back again

    Stephanie Frasco - August 20, 2014 Reply

    Thank you so much Enstine. I’m happy to hear that you like my style. And of course a big thank you to Don! He is an awesome social media sharer and engager and I’m happy to have met him. Hope you’ll enjoy more of my posts. Have a great day.

Steve Faber - August 22, 2014 Reply

Stephanie,

“This is the key. The more you blog, the more things you’ll be found for.”
That’s but one of the reasons regular frequent posting beats the pants off being once-a-month-Billy. Think audience expectations. If you’re trying to build an audience, you need to give them a place where they can expect to find something new. There are so many places on the web and social media. Why should they return to yours, when it’s probably just the same old place it was the last time they visited?

Even if you content rocks, research proves posting twice a week is far superior for posting once a month, and that leaves out the SEO implications. Google gives big hugs and kisses to those that update frequently with high quality content. Get to posting….

Manoj - September 3, 2014 Reply

I totally agree with you. Our policy should be – give and take. It’s just lake a handshake, as you said. If we lifing hand towards others, definitely they will join us. Amazing thought.

I appreciate your knowledge. I am glad to spend time here.

Karen E. Williams - September 11, 2014 Reply

Great summary, Stephanie. You have mentioned leaving comments on various blogs & sharing them on social sites. I actually do this often & to tell the truth majority of my bigger traffic comes from sharing the links in social sites and blogs. But personally I believe that people comment only when the content is really helpful. Bur thank you for sharing this post and your thoughts and knowledge on this topic.

    Stephanie Frasco - September 11, 2014 Reply

    Hi Karen,
    Thank you for your response. I do agree with you, comments are only valuable when they mean something. The first step is creating awesome content.

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