I am a strong believer in blogging. Since I started blogging and promoting every day, we have seen an increased amount of leads and sales. While sitting down to blog is just half the battle, the promotion is what takes you to the next level. Blogging on its own is great to build your organic search ranking. Don’t get me wrong, if you blog often and do nothing else, you will get traffic. But I’m a social media girl, which means, by nature, I’m impatient. It’s all about the real-time activity and the instant promotion.
When promoting your blog, I recommend the usual suspects of the social media world – Facebook, Twitter, LinkedIn, Google+, and Pinterest. In addition to the BIG 5, I also talk about the value of promoting your blog to your own newsletter as they already have your trust. Lastly, I talk about getting your content syndicated, which is invaluable.
Since I wrote those last two articles I have tested many different areas for promotion. These next sites have brought the ConvertWithContent blog proven and quality traffic.
Remember, in order for your promotional efforts to be effective you must do two things.
* You must provide relevant content that is not spammy.
* You must address the audience you are promoting your content to.
Where To Promote Your Blog Posts (Part 3)
Learni.st is a Pinterest style site that caters to education. You can think of it as a curation tool for learning something. Since I like to think of our blog as educational, I think that Learni.st has been a great site for bringing traffic to us. What I really love is that they have a toolbar bookmarklet which allows me to share my content on Learni.st very easily. One click and I am done.
Scoop.it is another content curation site that caters to everything. As it is relatively new, I find the audience to be marketing savvy and thus, it has been a good fit for ConvertWithContent. On Scoop.it, you can create your own boards that are targeted to a specific genre. I curate a Social Media & Content Marketing board. Since everything is connected in terms of ideas and content, the followers there are my target audience.
StumbleUpon has been around for a long time and is still a good network for sharing content. If you have been on the site for a while like I have, you probably have some followers there. My advice is to use this to your advantage—share your content on the site and then go one step further and share with your followers. Make sure you send them a little note with it and don’t forget to thank them!
Reddit can be very powerful in bringing traffic to your site. In fact, it can change businesses overnight just by reaching the front page. But be warned, the Reddit community is a bit snarky and there are strict rules. They look down on self-promotion and therefore, you need to get creative. Share your article on Reddit if it adds value to a current discussion or if it fits the category to a tee. Oh, and make sure you don’t piss anyone off. I’m speaking from experience here. 🙂
Quora is a great promotional arena for B2B blogs. Since people are actively asking questions about everything imaginable it could be your time to shine. When answering the question, give them a line or two and then direct them to your site. It has worked for me and I’m pretty sure it will work for you too.