Pros & Cons Of Instagram Video

InstagramVideoIf you are a fan of Instagram, you might have seen an influx of Instagram videos showing up in your newsfeed. I wrote about how you could use Instagram video for your business and talked about what your business could share, how you can benefit from it and why I think it is better than Vine.

As I have been monitoring it over the past few days I have come up with a list of 5 great things about Instagram Video and a few not so great things about the new service. In general I'd say that people are enjoying the new service, as Instagram received 5 million uploads in the first day.

5 Things I Love About Instagram Video

1. Built in network

This is probably the best thing about Instagram's new video service. If you have been a user for a while, you probably already have a built in following. By leveraging this existing following you don't have to work so hard at building one from scratch.

2. No Looping

One of my biggest issues with Vine is the fact that your video is in a constant loop. It might as well be a .gif at that point. I personally don't want to see the video over and over again.

3. Filters

Instagram filters are what made the photo sharing network popular in the first place. The fact that you can enhance your video with the same filters gives your videos edge and is a great feature.

4. Stop Motion

You don't have to record a video in a single go which allows you to shoot different sequences and show them in one smooth motion.

5. 15 seconds of Video

This is a good amount of time to get your point across. It's a start and I am sure it will increase as time goes on. But for a network that is used to having people skim their newsfeed quickly while looking at images, this is a good amount of time to capture someone without boring them.

3 Things That Could Improve

1. No Sound

Ok, there is no sound unless you have your phone set to ringer.  I usually have my ringer set to vibrate which means I have to change my phone settings before I can hear what people are saying in the video. This is a bit annoying.

2. A lot of noise.

There is a lot of noise on your feed with the new feature. I often skim by videos because I have seen enough or the starting image doesn't capture me. People can skim by a picture and still understand it's meaning. With video you actually have to watch.

3. No way to add text to your video

This would be a killer feature for businesses using Instagram video. Since there is no voice, I'd like the ability to add text to my videos so that I can add some content and context. As a business I could offer discounts, deals and announce specials within my video as opposed to within the title only.

What do you like and dislike about Instagram Video?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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kristy gardner @ ohksocialmedia - June 25, 2013 Reply

Hi Stephanie,

I absolutely agree! There are great qualities about Instagram Video and also really annoying ones. I didn’t realize the sound thing – good to know!

I’ve actually posted about this on my blog today too – would love to hear your thoughts.

Stephanie Frasco - June 25, 2013 Reply

Thanks Kristy! The sound thing bothers me. 🙂 I like your points about Instagram video on your blog as well. Too many “crappy” videos might devalue the service a bit. We’ll have to see how it plays out.

Mike - June 25, 2013 Reply

I just started using Vine last week. The 6 seconds of looped video are surely different than 15 seconds on Instagram. I guess they each have their place, depending on the content. I do like that on both platforms, you can shoot various sequences and bring them together for the final cut.

Adding text would be a nice enhancement, and since there’s always room for improvement, there’s a good chance that will come out in a future upgrade.

Thanks for your quick, concise summary!

Jason Bahamundi - June 26, 2013 Reply

Great write-up and I am a big fan of Instagram and its new video capabilities but the 3 ‘cons’ that you write about are very true except that I think the cover photos job is being done if you skip over it.

If it were a still picture and it didn’t appeal to you then you wouldn’t double-tap or press the like button. In the video it would be the same thing. Nothing captured your attention so you kept scrolling.

I wrote about the new video platform and my thoughts about it for our company blog as well. It IS what is happening in social media today.

The next question I have is what happens to Vine, if anything?

    Stephanie Frasco - June 27, 2013 Reply

    Hi Jason. You bring up some great points. I tried Vine but I could never get into it. I am not sure what will happen. I noticed a contest Jaguar is hosting (I wrote about it on the blog) and they allowed people to enter the contest via vine. Good idea in theory. Bad if there is no one using Vine. We’ll have to wait and see. Thanks!

      Jason Bahamundi - June 27, 2013 Reply

      I was having a twitter conversation with @heyo about it and the notion of doing longer videos or deleting segments that are unwanted or cover photos or any of the things that Instagram employed don’t make sense for them.

      Maybe Vine incorporates a stop button so you don’t have the looping that seems to drive everybody loopy but otherwise I can’t think of anything that Vine could do that would make it as appealing or more appealing to a company/brand that has already established a following on Instagram.

Honda & Vine Video Marketing - Convert With Content - July 18, 2013 Reply

[…] I just can't get into the never-ending loop that Vine features. While both services have their pros and cons, one of the major pros of Vine is that it shows up in Twitter news feeds. In order to view […]

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