Traffic sucks? No conversions? Stuck in a rut? We’ve all been there. Marketing your business online is hard and requires a lot of upkeep to keep it running like a machine. If you aren’t getting the results you want, you are probably committing one or more of these things below.
Don’t worry, you can change it and I’ll show you how.
5 Reasons You Aren’t Getting Better Results Online
1. You Are Focusing On The Wrong Thing
This is probably one of the most common reasons you aren’t getting the results you want. Whether you have this idea that social media is the answer when you are probably better suited for an SEO plan, or you are convinced that PPC is the way to go, you need to identify what will work best for you. The probably many small businesses run into is, they just don’t know. You listen to all the gurus, today they say social media is everything. Tomorrow they say you need to guest blog. It’s confusing. Here’s the truth and the only thing you need to listen to though. You need to do it all and find what works best for you and your business. I’ll get into that though later. In the meantime, here’s a quick guide on what you should focus on if you can only focus on 1 thing — Great Content.
Social Media - businesses with a product to sell and great visuals
SEO - local businesses
Blogging - all businesses
2. You Are Using The Wrong Social Networks
But everyone is on Facebook! Yes, this is true, but that doesn’t mean Facebook is the best network of you and your business. If you have money to spend, Facebook is great. If you have brand ambassadors, Facebook is great. If you are a bit of a boring business, Facebook isn’t so great. You want to make sure the networks you use are bringing you TRAFFIC, LEADS and SALES. Got it?
3. You Aren’t Doing Enough
Sorry but just posting to social media isn’t enough. You need to optimize your website, your content needs to be great, you need to send out emails and you need to have active sales pages, landing pages and a fresh website. There is a lot to be done, but you can do it! I know you can. It just takes prioritizing. Start with the content, it’s the backbone of everything and move from there.
4. You Forgot The Email Marketing
Email marketing is potent and too many companies are afraid to piss off their list. Piss them off, the ones who aren’t pissed are those who will buy. Those are the people you should focus on. Need more convincing? This blog post should get you motivated.
5. You Are Inconsistent
Lastly, you do something for a few weeks then you become a ghost. This is not going to work. You need to be consistent in your blogging, email and social media efforts. The competition is fierce and you need to be out there making sure you are being seen and heard ALLL THE TIME. Literally, all the time.
You got your work cut out for you, but you can do it!