A Simple 4 Step System To Grow Your Local Instagram Following

How To Grow Your Local Instagram FollowingIf you are a local business you need local customers and followers.  It's that simple.  The Internet and social media has opened businesses up to garner, leverage and connect with an International following.  Hey, I'm all for that!  While a follower is a follower and we're not going to turn any down, what you really want is people coming through your door.  Your International followers might come through while visiting your town, but the odds of them being a repeat customer is slim.  With that said, your local following is much more likely to return time after time.  And that's what you want.

So how do you go about building your local following on Instagram? Allow me to show you with this step by step system.

How To Grow Your Local Instagram Following

Step 1.  Locate Your Business On Instagram
The first thing I want you to do is take a picture right now of your business and geotag it to your store.

How To Grow Your Local Instagram Following

Great. Now you can see that your location is tagged.

How To Grow Your Local Instagram Following

If you click on that, you'll be taken to the feed of all the pictures that have been taken at your shop, store or restaurant.

How To Grow Your Instagram Following Locally

 

Step 2.  Like & Follow People Who Have Instagrammed Your Location
More times than not, these people who have checked-in to your location will be local.  Comment on the pictures to make sure they are aware of your Instagram presence first.  Then follow them.  All of them.

You may want to do a little research of the hashtags local users and your customers are using while you are there.  Insight is a good thing.

How To Grow Your Instagram Following Locally

Step 3.  Search For Nearby Locations
Next step is to search for nearby locations. You can search them via hashtags or go to a location and take a picture to find more.

Grow Your Instagram Following

Step 4. Follow People Who Have Checked-In and Instagrammed Those Locations
Now it is time to follow these people too.  Again, the odds are good that these people are also locals.

This is a really easy way to start engaging with and building a community of locals who will now be aware of your business if they didn't yet and aware that you have an active Instagram account.

How do you grow your local following on Instagram?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Lenny Mauricio - February 25, 2014 Reply

Thanks for these great tips !! Same rules can apply for Flickr as its a great local community as well.

Lori Davis - May 8, 2014 Reply

Thanks for the great information!! This is very valuable to share with my clients in developing a loyal following locally with Instagram.

Darren Moloney - October 1, 2014 Reply

I’ve attended a number of local #instameets which have really helped me out in Instagram. It raise awareness of my company and proved useful as we all shared tips on how to get more from Instagram.

6 Ways To Search On Instagram Like A Pro & Increase Your Following and Engagement - Convert With Content - November 12, 2015 Reply

[…] to tap into as you couldn’t get too specific. There was of course a way to get a bit deeper and search locally, but it wasn’t as streamlined and easy as it could have […]

Alex - February 15, 2017 Reply

I’d prefer to use apps like zen-promo.com because it’s app and apps are more effective than anything else on instagram.

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