How To Stretch Your Content For Social Media

stretchCreating content and particularly, blogging, are are two crucial activities for making your online presence something to pay attention to.  Beyond that, your content should be strong shareable content.  In order for your content to be shareable, it has to be good.

I understand that, as a business owner, or a marketer, time is limited.  Sometimes one blog post a month is all we can get to.  This is just the reason that I came up with a system for making your content stretch.  No matter if you blog on a daily basis or once a week, this trick will allow you to share the same content multiple times without getting stale.

How To Stretch Your Content For Social Media

Step 1

Read your content carefully and come up with shareable snippets throughout. Think of these snippets as soundbites.  Each article should allow you to create about 5-10 tweets and Facebook posts that you can use whenever you want.  I like to keep these on hand so that I can come back to them when I need some content on the fly.

For example, let's take my Social Media Engagement Strategy Overview blog. After reading this blog I came up with the following bites that I can use on my LinkedIn page, Facebook page, Twitter page, and Google Plus page.  Remember to keep them relatively short  (under 140 characters) as you want to be able to share them on Twitter.  Or, if you'd like, you can create shorter posts for tweets and longer posts to use on social networks that allow longer formats.

Here are a few I came up with from my article.

*  Why social engagement is the metric you should care about.
*  Engagement, as a metric shows that you have your audiences attention.
*  Engagement is the key to success for building a loyal fan base. Learn more here: (add link)
*  In simple terms - Engagement Marketing = Newsfeed Marketing.

NOTE:  Don't forget to include the link in each post.  You can have soundbites once in a while, but soundbites with a link to learn more is much better.

Step 2

Once you have your tweets and posts created for a few different blog posts, start scheduling them.  Remember to mix them up so that you aren't always driving traffic back to the same link on your website.

Violá. You now have more content to work with than before as well as robust content that can engage different people depending on their interests.  Follow these two simple steps and you will have content for days.  You can even take this a bit further by creating slideshows, images, and screen grab videos from the content from your blog.   Don't limit yourself. One blog post can go a long way.

Bonus Tip:

Another great way to stretch your content is by sharing different pieces of information from different networks at different times. I talk about this strategy in my article about what the Kardashian family can teach you about social media marketing.  A quick example is to post an Instagram photo, which you can share on your blog, and then share your blog on your Facebook page. Now that one piece of content from Instagram has been shared 3 unique ways.

 

How do you stretch your content?

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Stephanie Frasco - April 15, 2013 Reply

How do you stretch your content?

Dawn Casey-Rowe - April 16, 2013 Reply

This is a great reminder that blogs and posts, taken from a different angle, can always continue to work for us. I was just doing that now, as a matter of fact. Thank you for this!.

Ashley - April 16, 2013 Reply

Fantastic advice – I’m just trying to get my blog off the ground and all the information you’re sharing is invaluable.

Kate | Sensational Color - April 17, 2013 Reply

YES! Great advice. I’ve become a master at re-purposing my content and now I rarely write an article unless it can be used in exactly the way you are suggesting.

Another thing I have been doing lately is turning some of the best little gems into graphics to put on Pinterest, FB etc.

Also if you write about the same topic regularly you can gather a bunch of those little nuggets into a top 20 tips list for example and that in itself can be a whole new blog post.

I’m getting ready to relaunch my site and as I have been re-discovering older articles have been “harvesting” them for future social media posts so don’t just limit this to new post. Go back and see what bits of wisdom are already on your site that you might share.

    Stephanie Frasco - April 17, 2013 Reply

    Great tips Kate. I agree with you about not limiting yourself to current and new content. If you have created something and its still relevant, no need to keep it in the closet. Bring it out! Thanks again! Good luck with the site launch.

How Throwback Thursday Can Help Brand Your Business - Convert With Content - April 18, 2013 Reply

[…] great content to share on a variety of different platforms. One Throwback Thursday picture can be stretched into a blog post, a tweet, an Instagram post, and a Facebook post. You can even create a Pinterest board of your […]

Ashley - April 27, 2013 Reply

Hi Kate,

Yes I have seen that article about how to promote your blog, and have been referring to it whilst promoting mine: http://www.mycharitycase.org.uk

Thanks again for all the great advice!

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