Creating content and particularly, blogging, are are two crucial activities for making your online presence something to pay attention to. Beyond that, your content should be strong shareable content. In order for your content to be shareable, it has to be good.
I understand that, as a business owner, or a marketer, time is limited. Sometimes one blog post a month is all we can get to. This is just the reason that I came up with a system for making your content stretch. No matter if you blog on a daily basis or once a week, this trick will allow you to share the same content multiple times without getting stale.
How To Stretch Your Content For Social Media
Read your content carefully and come up with shareable snippets throughout. Think of these snippets as soundbites. Each article should allow you to create about 5-10 tweets and Facebook posts that you can use whenever you want. I like to keep these on hand so that I can come back to them when I need some content on the fly.
For example, let’s take my Social Media Engagement Strategy Overview blog. After reading this blog I came up with the following bites that I can use on my LinkedIn page, Facebook page, Twitter page, and Google Plus page. Remember to keep them relatively short (under 140 characters) as you want to be able to share them on Twitter. Or, if you’d like, you can create shorter posts for tweets and longer posts to use on social networks that allow longer formats.
Here are a few I came up with from my article.
* Why social engagement is the metric you should care about.
* Engagement, as a metric shows that you have your audiences attention.
* Engagement is the key to success for building a loyal fan base. Learn more here: (add link)
* In simple terms – Engagement Marketing = Newsfeed Marketing.
NOTE: Don’t forget to include the link in each post. You can have soundbites once in a while, but soundbites with a link to learn more is much better.
Once you have your tweets and posts created for a few different blog posts, start scheduling them. Remember to mix them up so that you aren’t always driving traffic back to the same link on your website.
Violá. You now have more content to work with than before as well as robust content that can engage different people depending on their interests. Follow these two simple steps and you will have content for days. You can even take this a bit further by creating slideshows, images, and screen grab videos from the content from your blog. Don’t limit yourself. One blog post can go a long way.
Another great way to stretch your content is by sharing different pieces of information from different networks at different times. I talk about this strategy in my article about what the Kardashian family can teach you about social media marketing. A quick example is to post an Instagram photo, which you can share on your blog, and then share your blog on your Facebook page. Now that one piece of content from Instagram has been shared 3 unique ways.