How To Take Advantage Of LinkedIn’s Publishing Platform

How To Use LinkedIn Publishing PlatformWell it's officially.  LinkedIn's platform is now open.  Or at least will be soon for everyone.  I currently have access and I have been playing around with some of the features.  Before it went live, I wrote a post about how you could become a LinkedIn Influencer.  While many of my ideas are the same, it will be interesting to see how it plays out.

If you don't know what LinkedIn publishing is, let me break it down for you. Basically, LinkedIn is now allowing all their users to publish content directly to LinkedIn.  You can view it as a guest blog and you should create a strategy for it just as you would with any other content marketing or social media tools.

What I Like About LinkedIn's Publishing Platform

1. Blog Posts Show Up On Your Profile
Because every blog post shows up on your actual profile page making it much more robust.

How To Use LinkedIn Publishing Platform

2. Blog Posts Are Highly Shareable
Each article you post on LinkedIn comes with it's own unique URL which can be shared across social media channels.

How To Use LinkedIn Publishing Platform

3. Blog Post Statistics
I'm a sucker for statistics. If you aren't measuring your efforts, you will never know what works.  It only gives an overview, but it is still a good start.

How To Use LinkedIn Publishing Platform

4. You Have Followers
In addition to having regular connections, you now have followers too. These are people who follow your blogs only.

How To Use LinkedIn Publishing Platform

5. You Can Notify Your Followers Of New Posts
Once you create a post, you can notify your followers that you have a new post live. Love this!

How To Use LinkedIn Publishing Platform

How You Should Take Advantage Of LinkedIn Publishing

Pretty awesome stuff, right?  I agree.  In order to take advantage of LinkedIn's publishing platform, you need to come up with a strategy of how many times you are going to post per month and what types of content you will post.  Of course every time you post you should notify your followers, share it across your social channels, and promote it within your network.

Don't like writing but want to take advantage of LinkedIn's publishing platform? We will do it for you.  Learn more here.

Stephanie Frasco

Stephanie Frasco, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Keith Saye - July 3, 2014 Reply

It certainly IS a very interesting and exciting development. It has spurred me into action on my LinkedIn account, which I’d been neglecting up until now. A very shrewd move by LinkedIn.

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